Creative Edge, a Kenya-based PR agency, merges with FCB to become Creative FCB

Marketing communications agency, Creative Edge, has announced its partnership with FCB (Foote, Cone, and Belding), a global, fully integrated marketing communications company with a heritage of creativity spanning 150 years. FCB has an 8,000 strong team in more than 120 offices across 80 countries and has been operating on the African continent for close to a century. It is also a company within the Interpublic Group (IPG), a global provider of marketing solutions.

As an affiliate of FCB in Kenya, Creative Edge, that now transitions to become Creative FCB, will represent the global agency in the country with the intention being to become an FCB centre of excellence for the FCB Africa regional network.

(TOP: Prital Patel, the CEO, Creative FCB).  

Making the announcement, Creative FCB Chief Executive Officer, Prital Patel, says: “This partnership will enable us to merge synergies and introduce even more cutting edge solutions to our clients, take on more regional clientele, and consequently become that future-fit marketing communications partner that is fully cognisant of client dynamics in a post-COVID global economy.”

With over 300 marketing campaigns under its belt and with more than twenty local and international awards in its arsenal, Creative Edge is one of Kenya’s long-running homegrown agencies that has been in the market for more than 25 years.

Thabang Skwambane, the Group CEO of FCB Africa, says: “Creative FCB brings a wealth of knowledge and experience to our network, perfectly capturing the rich and diverse cultural nuances of East Africa. With their innovative ideas, dynamic storytelling, and deep understanding of the local market, we are confident that they will elevate our clients’ brands and deliver outstanding results.”

Ms. Patel adds: “As Creative Edge transitions into Creative FCB, this change in global affiliation will enable us to accelerate our collaborative strengths, thus expediting the production of stellar creative solutions towards ongoing and future projects. We will also be accelerating next-level client engagement and improving efficiencies; a great pivot towards refreshing our value proposition to our clients with the introduction of world standard tools on strategy formation.”

Creative FCB, will, in the long-term, begin to position itself for the regional market as a provider of quality marketing communications solutions with a focus on, among other areas: advertising, digital, data analytics, strategic planning, integrated production, direct marketing, and CRM, as well as web/tech.

Ms. Patel concludes: “This change in global affiliation is a strategic opportunity to renew our promise to our people and our clients, reframe our stories, and readjust our approach, to ensure that we deliver our best work yet.”

Creative Edge was previously affiliated with marketing communications company VMLY&R.

Creative FCB is a homegrown, Kenyan, integrated communications agency. The agency started in 1995 as a boutique design agency and has evolved through the years to service clients in various spheres of advertising and marketing.

Creative FCB has won several local and global accolades including the Cannes Lions, Epica, Loeries, and APA.

FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. It was named Cannes Lions 2020/2021 Global Creative Network of the Year, Adweek 2020 Global Agency of the Year, 2020 Ad Age A-List, and the number 1 Global Network on The Good Report.

FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (IPG).


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