Kenyan content creators shine at TikTok’s inaugural Africa Creator Hub programme

A select group of talented content creators from Kenya have just made history as the first graduates of TikTok’s Africa Creator Hub. The incubator program, developed in partnership with Wowzi, is designed to help emerging creators from sub-Saharan Africa hone their digital skill sets and turn their creativity into a sustainable career on the world’s fastest-growing entertainment platform.

TikTok creators – who were carefully selected – underwent an intensive eight-week course to grow their content creation abilities, access career-building resources and connect with prominent industry leaders. Most importantly, they were given an opportunity to interact, collaborate and build a community with their fellow creators.

“My experience at the Africa Creator Hub was inspirational; the culture and people were great and my digital content creation skills and business sense for new opportunities improved. In the process, I’ve learnt so much about myself and how I can share my content with the TikTok community,” says Adeyemi Eugene,  one of the Hub’s graduates.

“Kenya is a creative, vibrant, multicultural country. We’ve seen Kenyan creators display great potential, expressing this creativity on our platform. Following the Rising Voices pilot in South Africa, we saw a great opportunity to extend it to other markets. We want to grow the Africa Creator Hub footprint throughout sub-Saharan Africa (SSA), and we plan to use the insights gained from this edition to do that,” explains Boniswa Sidwaba, the platform’s Head of Content Programming in SSA.

“Creativity is the bedrock of success. With our partnership with TikTok, Wowzi is empowering content creators to unlock their full potential, create sustainable jobs and help build the future of the creator economy. Together we can create a brighter future for Africa and beyond,” said Mike Otieno, the co-founder and President of Wowzi.

TikTok is committed to empowering creators from all backgrounds and providing them with the tools and support they need to succeed. “Congratulations to all our Africa Creative Hub graduates!” concludes Sidwaba. “By upskilling and supporting young people with enhanced digital skills, we are equipping them for personal success and creating a more vibrant, inclusive and creative community.”

Wowzi is Africa’s premier creator platform. As a technology company, it develops globally relevant solutions to power Africa’s rapidly expanding creator economy. Wowzi operates at the frontier where technology meets marketing and the future of commerce, driving value for the world’s largest FMCG companies, allowing them to harness the full potential of influencer marketing and social commerce to drive demand for goods and services. And does this not just in maturing media environments, but by challenging its team to work in markets where traditional players can’t or won’t operate. And while much of what Wowzi does shows up online, the true power of the platform lies in its ability to drive offline conversation and influence. The Wowzi platform is building networks of creator-entrepreneurs, organized into niche communities, opening up new opportunities for economic growth. Wowzi has effectively turned the traditional influencer model on its head, meaning the vast majority of money and power in the system lies with the masses, rather than being concentrated at the top by a few celebrity personalities. Wowzi aspires to create millions of sustainable jobs for African creators over the coming years, and its ambition is to grow far beyond the shores and boundaries of Africa.


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