MTN picks group insider Abbad Reda as new MTN Zambia CEO, replacing Bart Hofker




MTN Group is delighted to announce the appointment of Abbad Reda as the new CEO for MTN Zambia, as from May 1, 2023. He will take over from Bart Hofker who has held the position since September 2019.

With more than 20 years of experience, Abbad has successfully delivered market share, revenue, and profit growth. Abbad joined MTN Group in 2002 and has held several senior positions, including Chief Information Officer for MTN Ghana, CEO for MTN Liberia, and is currently the CEO of MTN Afghanistan.

Abbad holds an Executive MBA from CEIBS and a Bachelor of Engineering in Computer and Communication Engineering. He has also participated in MTN’s Global Advancement Program (GAP). He assumes the reins at MTN Zambia from current CEO, Bart Hofker, who has been an invaluable asset to the organization and is leaving MTN to pursue other ventures.

(TOP: Abbad Reda, the incoming CEO, MTN Zambia).

On his LinkedIn page, Abbad describes himself as: “An accomplished Executive with a demonstrated record of exceeding goals, turn around underperforming operations, and driving innovation to increase revenue and Market share. A value-added partner on the digital delivery, innovation and efficiencies across different functions Technology, Sales & Distribution, Marketing, Finance, Customer Service, HR. A Customer Champion and key contributor in driving customer experience. Possesses excellent Emotional Intelligence skills and the ability to build relationship internally and externally.”

Ralph Mupita, Group President, and CEO of MTN Group, said: “I am pleased to announce the appointment of Abbad Reda as the new CEO for MTN Zambia and believe he will add immense value to the market. He will continue to support MTN Afghanistan, where he has been managing matters related to MTN’s orderly exit of the country. With over two decades of experience and a proven track record in driving growth, Abbad is well-equipped to lead MTN Zambia into its next phase of growth and development. I am confident that Abbad will build on the solid foundation laid by his predecessor and take the business to new heights. I thank Bart for his valuable contributions to the organization during his 7-year tenure at MTN and wish him all the best in his future endeavours.”

MTN launched operations in Zambia in 2005 after acquiring Telecel. It currently provides communications solutions in of the country’s ten provinces via 4G, 3G and 2G networks and, lately 5G networks.

According to Omdia, the market statistics research company, MTN was the leading mobile operator in Zambia at the end of 2021 with over 8.3 million subscribers. MTN Zambia has recorded rapid growth as a result of its investments in advanced communication infrastructure and by harnessing and tapping the right skills and talent.

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