Samsung launches Galaxy A series, targeting mid-range smartphone market in Kenya

Samsung Electronics officially welcomed the A-series range of devices into the Kenyan market, a move that is designed to cement the global electronic brand’s position as the market leader in the Kenyan market. Samsung, that was recently voted most loved electronics brand by women in Kenya, introduced the Galaxy A 14, A24 5G, A34 5G and A54 5G to customers through a colorful customer engagement event held at the Junction mall.

Present during the event was Rehema Nyambura, the Product Marketing Manager at Samsung Electronics and Chandni Verma, the Marketing Manager, Watu Simu.

(TOP: Samsung Galaxy A series brand ambassador, Kennedy Odhiambo aka ‘Crazy Kennar’ engaging with the A series range of devices).

Samsung has taken over the smartphone market by ensuring product accessibility through strategic partnerships with device financing companies like Watu Simu, M-Kopa and SunKing. According to research from IDC, Samsung led the way in Kenya’s smartphone market in the fourth quarter of 2022 with a 31.7%-unit share. Samsung leveraged its distribution through asset financing, which allows underbanked customers in Africa to purchase products like smartphones.

Speaking at the launch, Rehema Nyambura, the Product Marketing Manager, Samsung Electronics East Africa said: “We believe device financing is a key driver in making our products more accessible to consumers, and it has played a critical role in helping us maintain our market position and stay competitive. The A series is a key part of Samsung’s strategy to offer high-quality devices at an affordable price point, and we are committed to making the A-series available in Kenya. We believe that offering high-quality devices at an affordable price point is essential to our success and meeting the needs of our customers”.

With the average Kenyan earning a daily wage, it has become paramount for companies to develop flexible payment options that complement the daily life of the customers thereby driving user accessibility in the long term.

The new additions to the popular Galaxy A series will help users shoot steady and crisp videos, see clearly even in bright conditions, and do more of the things they love with a battery life that lasts more than two days. The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality even in bright conditions, making use of Samsung Galaxy’s leading Nightography and AI capabilities. Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 offers astonishing detail thanks to its 32MP front camera.

Furthermore, the A series range of devices produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilization (OIS) and video digital image stabilization (VDIS). Users can be confident about capturing awesome content, even with unsteady hands or when filming on the go. For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size.

The Galaxy A14 boasts an enhanced, wider and sharper display with a 6.6” FHD+ large display and high resolution for immersive viewing. This is an improvement on the Galaxy A13 that it replaces, which had a 6.5” HD+ display, while the Galaxy A34 and A54 feature immersive Super AMOLED displays, measuring 6.4-inch  on the Galaxy A54 5G and 6.6-inch  on the Galaxy A34 5G. Both displays have been upgraded for astounding outdoor visibility, even under bright sunlight. With the enhanced Vision Booster and a 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.

Overall, Samsung’s approach of offering financing options to customers, combined with its alluring product offerings, has helped it to cement its position as a leading player in the electronics industry. The Galaxy A series comes in three color options, including Awesome Lime, Awesome Graphite, Awesome White and Awesome Silver available at any authorized dealer stores nationwide.


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