Why customers should consider the Samsung Bespoke refrigerator 

By Samuel Odhiambo

We are living in the custom design era where the luxury consumer is looking at a consumer electronics as way of expressing their personality. The Samsung Bespoke refrigerator is an example of such a product that has allowed home owners to play with the overall look and feel of their home. So then really why should you invest in the Samsung Bespoke refrigerator?

Customizable colors – The Bespoke refrigerator is available in Soothing, neutral tones. Classic black and white. Soft pastel hues. Bold, saturated tones that make a statement. Bespoke’s color options are wide and varied, and suited to every taste. What really sets the lineup apart, however, is the ability to combine this diverse palette with a wide range of materials and finishes. It goes without saying that this is more than just a colorful fridge. Bespoke’s color options have been expanded for the refrigerator lineup’s global rollout this year, with eight options available in the US and up to 14 options in Europe, depending on the model. Whether it’s a classic 4-Door refrigerator, a simple Bottom Mount Freezer, or a combination of 1-Door and Bottom Mount Freezer modules, you’ll be able to create a Bespoke fridge that combines the storage you need and the aesthetic you want to fit your lifestyle. Going forward, Samsung will continue to add more options to Bespoke’s palette that cater to consumers’ ever-changing preferences, as well as the latest trends. Plus, with Bespoke’s interchangeable design, consumers can continue to explore different possibilities for their fridge by outfitting it with new panels that cater to their lifestyle.

Modular Design and Seamless Fit – Imagine having a refrigerator that transforms alongside you to give you a truly bespoke experience. When experiencing a significant lifestyle change, you don’t need to toss out what you’ve been using and replace it with something new. Instead, you can simply add what you have into what you need. For example, you can use the 2-Door unit when you’re living on your own, and later – when you get a roommate or move in with a significant other, for example – add another 1-Door or 2-Door module to transform your fridge into a double-door model. When you find yourself needing extra storage to accommodate a growing family, simply add a Bottom Mount Freezer or another 1-Door module, depending on your lifestyle. The doors on each module are also reversible and designed to open easily, giving you the freedom to place your Bespoke refrigerator next to furniture or a wall without worrying about the door not having enough space to open.

Integration with Samsung Smart Home: The Bespoke refrigerator offers smart connectivity, allowing it to be integrated into smart home systems. This enables customers to control and monitor their refrigerator remotely, receive notifications, and even automate certain tasks for added convenience.

Investment in Long-Term Satisfaction: The enhanced performance, durability, and overall experience the refrigerator offers can contribute to a more enjoyable and efficient lifestyle in the home.

Superior Performance: The Bespoke refrigerator features advanced technologies and innovative designs that enhance their performance. They offer precise temperature control, quieter operation, and improved energy efficiency, resulting in a home maintenance experience.

Durability and Quality: The Bespoke refrigerator is typically built with high-quality materials ensuring durability and longevity. They are designed to withstand heavy use and offer a reliable performance over an extended period.

(Samuel Odhiambo is the Head of Consumer Appliances at Samsung East Africa).


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