Maureen Sande joins P&L Consulting as Managing Partner as Mercy Randa assumes CEO role

C-Suite advisory firm, Profit & Loss Consulting (or P&L), has announced the appointment of Maureen Sande as its new Managing Partner, responsible for the firm’s
strategic direction and operations. Sande takes the helm as the firm marks 10 years in operations and gears up for its next phase of growth in delivery of insights-led strategic advisory in Capital Markets, Risk and Communications in constantly changing business environments.

Sande brings over 20 years of experience to the position, having led, managed and contributed to execution of strategic communication and advocacy campaigns and projects with government ministries and agencies, development partners and private sector companies at both strategic leadership and technical implementer levels.

(TOP: Maureen Sande, the managing partner, P&L Consulting. BELOW: Mercy Randa, the firm’s founder who now becomes CEO).    

As a PR consultancy leader, Sande has steered revenue growth as well as led teams that have gone on to develop and execute award-winning strategic communication campaigns that have earned recognition for their contribution to business outcomes.

Sande has worked as a Communications leader in various organisations including: BAT, IFC Africa, Telkom Kenya, and Redhouse Group where was the Planning and Strategy Director at the agency’s PR Practice for over 5 years. Client organisations to which she has provided strategic consulting and advisory services include EABL, BAT East and Central Africa, Kenya Bureau of Standards (KeBS) , UN Women, Barclays Bank Kenya (now Absa Bank Kenya), and NCBA Bank among others.

In its 10th year of operations, and having proved its mettle through delivering results for its clients that have garnered awards for the firm, P&L Consulting looks to a future of growth through leveraging insights and data to strengthen its advisory offering. Establishing its strategic leadership and operations capacity is instrumental to securing this future.

In her new role, Sande succeeds Mercy Randa, P&L Consulting’s founder and current Managing Partner. Mercy will now assume the role of CEO.

“This is a key milestone for P&L Consulting and even more significant as we turn a decade old,” says Mercy. “We are excited that the future gives us the opportunity to contribute to the redirection and improvement of our industry. We are very honoured to have Sande on board to steer the next chapter of our journey as we work towards bringing to market some of the products and tools that we have been designing.”

Sande assumes responsibility of the firm with effect from 1st July 2023 and will be responsible for sustaining positive client relationships, driving new business acquisitions and shaping operations in line with the strategic direction of the firm.

“I am both enthused and deeply honoured by the opportunity to steer P&L Consulting into its next chapter, building on the foundation laid through 10 years of delivering outcomes that drive impact. We look forward to a future secured by continuing strategic partnership that offers solutions to client organisations, and enriched by integrating knowledge and expertise with fit-to-purpose tools and products,” says Sande.

P&L Consulting is a boutique business advisory firm that leverages intelligence and networks to provide strategic communication services to enterprises that are navigating unique business environments. The firm evaluates client’s corporate strategy and financial objectives, before aligning the same with the market trends to design pragmatic communication strategies, which execute the client’s business objectives.

Since it was founded in 2014, P&L Consulting has marked various milestones and recorded a number of triumphs. In May this year, the company achieved a momentous accomplishment by securing a total of four awards across the financial and crisis communication categories at the respected Africa SABRE Awards 2023, held in Lusaka, Zambia.

The business advisory firm demonstrated its exceptional prowess and dedication, earning both a coveted trophy and a certificate of excellence in the Mining and Extractive Industries, as well as the Manufacturing categories.

P&L Consulting was recognized for its outstanding work in providing crucial support to cement manufacturers in presenting a compelling case against the proposed increase of import duty on clinker, a vital raw material in cement production, from the current rate of 10% to 25%. The successful opposition to this increment proposal, championed by certain industry players, safeguarded fair competition within the sector.

Additionally, the firm also emerged victorious with another well-deserved trophy and certificate of excellence in the Financial Communications and Issues Management categories. The accolades were gained in recognition of P&L Consulting’s exemplary handling of the revival of Mumias Sugar, an enterprise recovering from a state of receivership.

The company’s expertise played a pivotal role in skillfully navigating the public and legal challenges surrounding the assignment of the miller’s operational lease to a suitable party, which faced significant contention from dissatisfied parties, particularly unsuccessful bidders. P&L Consulting’s adept crisis management efforts effectively mitigated potential disruptions that could have jeopardized the revival process.

Expressing gratitude on behalf of the firm, Mercy Randa, the firm’s then Managing Partner, acknowledged the continental recognition bestowed upon the company, highlighting the team’s continued demonstration of excellence in the communication industry.

“These awards are a testament to the unwavering dedication and deep understanding that the P&L Consulting team possesses in respect to the unique needs of our clients. Our collective efforts as a team has seen us deliver meaningful campaigns that have centered the operations of our clients. To be recognized for this contribution is humbling and fulfilling,” she said.

Having been established three decades ago, the Sabre Awards Africa, organized by Provoke Media, serves as a distinguished platform to acknowledge excellence in branding, reputation management, and stakeholder engagement across the African region. This esteemed event attracts entries from top agencies throughout the continent, making it the most competitive awards program of its kind. The submissions are evaluated by a panel of industry leaders; whose discerning judgment determines the worthy recipients of these prestigious honors.

In addition to the above, P&L Consulting currently holds the PRSK overall excellence award for 2022. The firm also secured the overall campaign of the year award, as well as two other awards in the Public Affairs and Crisis and Reputation Campaigns of the Year categories, at the PRSK Excellence gala, held towards the conclusion of the previous year.


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