Mária Trnková named Chief Marketing Officer at ESET, to lead newly formed division

ESET, a global vendor of cybersecurity solutions, has announced the establishment of its new Marketing, Communication, and Digital Business division, and also appointed Mária Trnková as Chief Marketing Officer. The strategic move, which took effect from June 1, 2023, reflects ESET’s commitment to innovation, enhancing partner and customer experiences, and strengthening its brand presence in the market.

Mária Trnková, previously the firm’s VP for the Consumer and IoT Segment, brings on board experience with the creation and implementation of an effective data-driven strategy. Mária started her career at ESET in the autumn of 2016. Her journey began as the EMEA Territory Marketing Manager, where she collaborated closely with regional teams to shape effective marketing strategies. During her six-year tenure, Mária showcased exceptional leadership skills, progressively taking on more responsibility and driving impactful results. When she stepped into the position of Segment VP in October 2019, she moved into a role with interfaces across the entire organization. She also worked closely with the company´s management to ensure Consumer and IoT segment strategy definition and effective implementation.

(TOP: Mária Trnková, newly named CMO at ESET).

In her new role as Chief Marketing Officer (CMO), Mária will spearhead the newly formed Marketing, Communication, and Digital Business division. This strategic division will enhance ESET’s marketing support across segments, fortify its brand position, and foster innovation through closer collaboration with technology and Environmental, Social, and Governance (ESG) teams. The key enabler for successful marketing implementation will be close cooperation with regional and local branches, ensuring delivery of the utmost value to customers.

“I am deeply honored to assume the role of Chief Marketing Officer at ESET. Throughout my journey with the company, I have witnessed the power of hard work and dedication in driving success. I am grateful to work in an inclusive environment where diverse perspectives thrive, fueling innovation and propelling ESET’s growth in the dynamic cybersecurity landscape. Together, we will continue to push boundaries and deliver exceptional solutions to our valued customers,” said Trnková.

Richard Marko, the CEO of ESET, expressed his excitement about appointing Mária Trnková as Chief Marketing Officer. He stated: “At ESET, we continuously work on strengthening the position of our brand in the market through research and innovations, but also on improving our performance and finding the right solutions for our customers’ needs. Mária’s appointment as CMO represents a significant step forward for ESET as well as our commitment to keep incorporating equity, and inclusion into our company’s leadership. Her exceptional skills and dedication to driving innovation make her the perfect fit for this role, I wish her a lot of success.”

For more than 30 years, ESET has been developing IT security software and services to protect businesses, critical infrastructure, and consumers worldwide from increasingly sophisticated digital threats. From endpoint and mobile security to endpoint detection and response, as well as encryption and multifactor authentication, ESET’s high-performing, easy-to-use solutions unobtrusively protect and monitor 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company that enables the safe use of technology. This is backed by ESET’s R&D centers worldwide.


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