MyCover.ai, the insurtech startup building Africa’s digital insurance infrastructure, has announced the close of a $1.25 million pre-seed funding round, today, led by Ventures Platform. The round included participation from Founders Factory Africa and TechStars, who are making a follow-on investment after the startup’s participation in its 2022 Toronto Accelerator program. MyCover.ai will use this capital injection to bolster its in-house operations and tech talent, invest heavily in its proprietary technology and strategically expand its operations into other African markets.
Founded in 2021, MyCover.ai is focused on addressing the pain points that exist in the African insurance market, such as the lack of access, inadequate coverage, the unaffordability of insurance products and the poor customer experience surrounding insurance processes. By operating across three essential touchpoints, the company addresses these problems: underwriting and product development, distribution, and insurance claims, where the claims processes are streamlined for insurance companies and the end-users. The company provides an open insurance API that integrates with leading insurance companies, such as Hygeia, Leadway, Sovereign Trust, AIICO Insurance and Allianz, to offer over 30 personalised insurance products, allowing other businesses and innovators to embed these insurance products into their platforms.
(TOP: The top management of MyCover namely, from left, Alex Igwe Ifendu, the co-founder and CPO; Debo Banjo, the co-founder and CEO; and Fred Ehbo, the co-founder and CTO).
MyCover.ai’s collaboration with insurance companies ensures that their products are efficiently distributed through the API, offering benefits such as faster and cost-effective distribution, access to customer utilisation data, simplified onboarding and policy management processes, access to new customer segments, improved claims processes, and opportunities to develop new products. For startups and businesses looking to embed insurance into their offerings, MyCover.ai provides easy integration through its API and SDK, enabling seamless insurance offerings to customers and, ultimately, revenue growth.
The insurtech company’s mission is to provide financial security to Africans by improving access to insurance products. Nigerians, for example, are exposed to a wide range of risks and vulnerabilities on a daily basis. From health challenges to asset loss and damage and the potential loss of livelihood, the threats faced are multifaceted. According to the National Insurance Commission (NAICOM), only 0.5% of Nigeria’s population is insured. The majority of the population have never purchased insurance policies and resort to out-of-pocket payments in times of loss – if they can even afford it. This dire situation leaves individuals vulnerable and struggling to recover from unfavourable incidents, often plunging them into abject poverty. In the wider African market, over half of the countries in the continent have insurance penetration rates below 2%. South Africa, however, remains a reference point of what can be achieved and exceeded on the continent, with an insurance penetration rate of 16.99%. MyCover.ai’s suite of products have been developed to close this gap and solve the previously insurmountable problem of insurance distribution in Nigeria and the rest of Africa.
Since its launch, the technology-enabled insurance platform has emerged as a leading provider of innovative insurance solutions. With over $1 million in Gross Written Premiums and strong partnerships with leading insurance providers in Nigeria, MyCover.ai has established itself as a market leader. MyCover.ai’s powerful API integration facilitates seamless collaboration with external partners, empowering businesses from various sectors to effortlessly integrate insurance into their products and services, with the inclusion of a white label option, without incurring any additional risks or costs. These businesses are presented with the opportunity to offer insurance policies as add-ons on top of their existing core products.
MyCover.ai’s extensive range of products have been used by businesses across various sectors and verticals, such as logistics and mobility/ride-hailing, e-commerce, BNPL platforms, fintechs and more. For instance, a third Party Logistics company can offer on-demand Goods In Transit Coverage for goods moved on its fleet, as well as provide health insurance and personal accident cover to its riders. All claims and insurance processes can be conveniently managed in a smooth and timely manner on its platform.
Adding to MyCover.ai’s all-encompassing range of services and support, is MyCoverGenius, the first and only B2B platform in Nigeria, which offers the opportunity for clients to directly purchase insurance products from the company. This novel platform addresses a common oversight by legacy insurance companies that often overlook the entrepreneurs and SMEs present in the Total Addressable Market. With MyCoverGenius, business owners are able to conveniently and effectively cover their staff and assets, scaling up or down in relation to the growth in business operations. The company also provides low code tools for offline stores as well as its proprietary Software Developer Kit (SDK), where partners can easily distribute insurance products and elevate customer experiences with little or no tech burden on their business.
Commenting on the raise, MyCover.ai’s CEO and co-founder Adebowale Banjo, said: “The current insurance landscape is plagued by fragmentation and inefficiencies that hinder distribution and adoption. Affordable, accessible, and frictionless insurance remains a significant challenge for many customers, and we are proud to be at the forefront of change, constructing a robust infrastructure that addresses these critical issues head-on. We are building the rails that will power the growth and adoption of insurance across Africa, and we are delighted to have the support of our new and returning investors whose deep knowledge and extensive expertise in our region will help accelerate the attainment of our objectives.”
Dotun Olowoporoku, General Partner at Ventures Platform, commented: “Adebowale and his team are reshaping the insurance landscape in Nigeria and have their eyes set on the wider African market, by building the much-needed insurance infrastructure on the continent. Unlike other insurtech solutions that focus on specific areas of insurance penetration among the underserved, MyCover.ai takes a collaborative approach and offers a suite of services that cover the entire spectrum of these challenges. We are confident in their vision and operational pedigree, and we are excited to support their growth as they continue to empower businesses and individuals through scalable and innovative insurance solutions”.
The African insurance market is on an upward trajectory, with a size that soared to $81.6 billion in 2022. The market size is projected to rise to $123.8 bllion by 2028, exhibiting a CAGR of 7.19% between 2022 – 2028. Traditional insurers have, however, struggled to extend their services to the vast population, with insurance penetration remaining below par. However, with the growth of a young population, the rise of technology, including widespread smartphone adoption and affordable internet access, coupled with global opportunities and the exponential growth of fintech solutions, MyCover.ai emerges as a catalyst for change.
MyCover.ai is an insurtech platform that enables businesses and innovators to embed and distribute insurance products in Africa. The company is transforming the way Africans utilise and experience insurance by embedding policies into their favourite products and services and by streamlining claims processes for insurance companies and users.