Crown Paints targets 15,000-member Safaricom Sacco with discounts and incentives to boost growth

The Nairobi Securities Exchange-listed paint firm Crown Paints Kenya has partnered with Safaricom Sacco, in a strategic move as the paint firm seeks more innovative ways of bolstering its sales numbers. 

Dr. Rakesh Rao, the Crown Paints CEO, said over 15,000 Sacco members will receive a significant 15% discount on all paint purchases and free delivery within Nairobi and its environment to ensure maximum convenience. 

(TOP: From left – Crown Paints Kenya Group CEO Dr. Rakesh Rao; Safaricom Sacco CEO Joseph Njoroge; and Richard Muturi, Crown Paints Kenya new Chief Operating Officer, cut a cake to mark the symbolic signing of a strategic partnership that will see over 15,000 Sacco members get 15% discount on all paint purchases and free delivery within Nairobi and its environment as the paint firm seeks innovative ways to bolster growth).

“Through these corporation Sacco members will also be entitled to a 30-day credit facility that will give them easy access to high-quality paint materials”, Dr. Rao explained. 

Safaricom Sacco, a well-known financial cooperative society, will provide the paint firm with an opportunity to market and demonstrate their varied range of products and services to Safaricom Sacco’s huge database throughout the country. 

Safaricom Sacco CEO, Joseph Njoroge said the partnership will provide its members with an opportunity to access premium paint products in the market that will transform their homes. 

The collaboration includes a variety of exclusive advantages and services aimed at improving the aesthetic appeal and comfort of Sacco members’ homes through Crown Decor Services. The Sacco members will also be able to decorate their living spaces with Crown Paints’ extensive choice of products and finishes, which have been carefully curated to fulfill a variety of demands and create a lasting impression. 

Other benefits of the partnership will include free feature wall, free on-site consultations within Nairobi and its outskirts, expert color consultancy services, comprehensive water-proofing solutions, addressing protection needs where necessary among others.


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