RUBiS Energy Kenya and Castrol have launched a national consumer promotion dubbed ‘Twende London na Castrol’. The campaign was launched by RUBiS Energy Kenya together with the English Premier League’s official partner Castrol at an event in Kenya. The event gave fans an exclusive opportunity to witness the cherished Premier League trophy.
Lucky participants in the promotion have the chance to clinch the ultimate prize: an all-inclusive trip to witness a top tier Premier League game in London. This once-in-a-lifetime reward will include an unforgettable behind-the-scenes tour of the Stadium, with a chance to see the Club dressing rooms, player’s tunnel, pitch side and much more.
(TOP: Premier League legend, Jay-Jay Okocha, dribbles with the ball during the Premier League trophy tour in Kenya powered by Castrol and RUBiS Energy Kenya).
Speaking at the launch, RUBiS Energy Kenya Group MD, Jean-Christian Bergeron commented: “The launch of this campaign is RUBiS Energy Kenya’s commitment to bring exceptional experiences to our loyal customers. Castrol’s world-class innovative products provide oils, fluids and lubricants for every driver, every rider, and every industry. Customers will be able to access the Castrol products through over 280 RUBiS retail stations. By marrying the thrill of football with the trust of the RUBiS and Castrol brands, we are setting a new benchmark in consumer promotions.”
Stretching over a 12-week period from September 1 to November 24, 2023, the campaign is set to spark excitement among football enthusiasts and Castrol consumers nationwide. The campaign seeks to reward customers, gain loyalty, and position both RUBiS and Castrol as beacons of trust and unparalleled innovation.
Ed Savage, Country Manager of Castrol Kenya commented: “Football, much like Castrol, is driven by passion, precision, and performance. As an official partner of the Premier League, Castrol is proud to provide the opportunity to Kenyan fans and consumers to witness the trophy. This event, bought to you in collaboration with RUBiS Energy Kenya, brings an unmatched experience.”
He added: “The campaign promises an array of exciting rewards for consumers, who will have the chance to unite their love for football with Castrol.”
To participate, customers need to buy Castrol lubricant items from RUBiS service stations or approved spare parts shops. Safaricom subscribers will be required to dial the USSD *384*333# to enter code from the label. For Airtel and Telkom subscribers, participants can enter into the promotion through SMS 24957 to win instant prizes and stand a chance to win a trip to England to watch a Premier League match.
Other prizes to be won include footballs, airtime, Castrol Lubricants and original club shirts from esteemed football clubs such as Manchester United, Arsenal, Chelsea, Liverpool, Manchester City and Everton.
The highlight of the Premier League Trophy event was its grand showcase on Saturday, September 2, 2023, at the Carnivore Grounds. Welcoming fans from 9:00AM, the venue remained accessible to football enthusiasts until 4:00pm.
Castrol, one of the world’s leading lubricant brands, develops lubricants, coolants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for over 100 years.
Castrol is part of the BP Group and serves customers and consumers in the automotive, marine, industrial and energy sectors. The branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.
The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.
RUBiS is an independent French operator specializing in three business areas: distribution of petroleum products, storage and renewable energies. The distribution of petroleum products includes service station networks, commercial fuel, aviation fuel, LPG, lubricants, and bitumen. Storage through RUBiS Terminal provides storage of petroleum, chemical and agri-food products. Renewable energies offer expertise in solar and hydrogen solutions to contribute to a sustainable future. RUBiS has operations in more than 40 countries across three continents: Europe, Africa, and the Caribbean.
RUBiS acquired Kenol Kobil in March 2019 and Gulf Energy in December 2019. RUBiS Energy Kenya, with a network of over 280 service stations countrywide, is one of the leading players in Kenya. RUBiS Energy Kenya’s business units include Service Stations, Convenience Stores, Lubricants, LPG, Trading, Supply, Aviation, Commercial & Industrial and Exports to East African countries. RUBiS Energy Kenya has subsidiaries in Burundi, Ethiopia, Rwanda, Uganda and Zambia. RUBiS Energy Kenya is 100% owned by RUBiS.