Seiko Epson Corporation has established a new sales company, Epson Middle East [EME], reflecting the tremendous potential to accelerate expansion in key markets including Africa, Caucasus, Central Asia, the Middle East, Moldova, Türkiye, and Ukraine, centrally managed from a regional office in Dubai, UAE.
The newly established EME sales company has set forth an ambitious goal to accelerate its revenue growth and footprint over the next five years. The new unit plans to achieve this goal by expanding its presence in the core domains of printing, scanning, and visual display solutions.
Neil Colquhoun, the former VP for CISMETA Europe, has been appointed as the President of Epson EME, after more than a decade with the company.
These solutions boast advantages such as lower power consumption, reduced CO2 and plastic waste, compared to laser printers, and heightened efficiency thanks to Heat-Free technology.
Colquhoun added: “Epson product portfolio provides businesses and consumers with the opportunity to switch to sustainable technology solutions.”
Epson reported sales increases of more than 40% in the Middle East and Turkey, almost a third in Africa, and around 10% in Central Asia, Caucasus and Ukraine for FY2022.
The company anticipates a huge demand for Epson technology solutions such as the increased scanning and automation needs for digitised workflows in various business sectors. The continued expansion of world-class professional sports and entertainment events, taking place across the GCC, Africa and into Central Asia is also introducing greater demand for projection technologies and immersive retail experiences.
With more than 250 Epson employees currently in place, Epson forecasts an increase of 45% in new hires, as the EME entity becomes operational in April 2024. The recruitment drive will focus on nationalization, diversity and inclusivity, with women already accounting for up to 40% of the workforce. The largest Epson offices will be in the UAE, South Africa, and Türkiye, complemented by operations in the Kingdom of Saudi Arabia, Morocco, Kenya, Nigeria, Israel, Kazakhstan, and Ukraine. There are also plans to expand and enhance Epson’s network of resellers and distributors in the region.
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.