Interest in Artificial Intelligence at an all-time high in Kenya as per Google Search trends

Google has revealed that searches for artificial intelligence, or AI, are at an all-time high in Kenya. Search trends show that people have searched for AI more than ever in 2023 so far, with interest rising 270% since last year – and 400% over the last five years.

Searches for “how to use artificial intelligence? (+350%), “what is an AI?” (+300%), “how AI works” (+200%) and “how to make artificial intelligence” (+200%) are all trending.

Google, which released their conversational AI service Bard in Kenya in English in March and in Swahili in July, sees AI as having huge potential to help people, businesses and communities. Google has committed to pursuing AI responsibly, which includes advocating for responsible regulation, working in partnership with others to get AI right, and prioritising the technology’s purpose for public good.

As well as turning to Google Search to better understand AI, people in Kenya have begun to look to use AI to increase their productivity, capture their imagination and build their careers. Search interest in AI in relation to jobs increased by over 5,000% this year – while searches for AI in relation to CV or resume building increased by 1,150% and searches in relation to AI courses doubled (+100%). Searches for “free AI image generator” (+2,500%), “AI music generator” (+2,200%), “AI website builder” (+1,600%), “AI video generator” (+1,400%) and “logo maker AI” (+1,150%) all also increased.

Agnes Gathaiya, Director, East Africa said: “It’s great to see people in Kenya showing such a keen interest in the transformational technology that is AI. People in Africa and across the world are already using and benefiting from responsibly developed AI-based tools every day – but the speed of technological advancement is accelerating, and while it’s exhilarating to see these breakthroughs, it’s important that we get it right here in Kenya. We’re committed to working boldly, responsibly and together with Kenya to maximise the potential of AI, while minimising its abuse.

The trends, released today, also show that people in Kenya are increasingly interested in building their careers and learning new skills. 

People in Kenya are also turning to Google looking for resources to build their careers. Searches for AI courses increased by 100%, while searches for “online business from home” have increased by 250% since last year, and “how to register a business” have increased by 200%.

People in Kenya are also looking to gain new certifications, particularly in digital skills – with searches for courses in virtual assistance (+450%), data analysis (+200%), digital marketing (+200%), and cybersecurity (+100%) all increasing significantly this year.

Google itself offers digital skills training – and has trained over 7 million people across Africa through its Grow with Google programme since 2015. Google’s Career Certificates also offer a unique opportunity for job seekers to reskill, without the need for a college degree or prior experience: and offers certifications including data analytics, UX design and digital marketing.

People in Kenya also care about protecting their cybersecurity and fighting misinformation. 

The trends released by Google today also show that people in Kenya continue to be concerned about protecting their cybersecurity. Searches for “DNS hijacking” (+350%), “click fraud” (+150%) and “voice phishing” (+100%) are all trending, having increased significantly since last year.

Search interest in misinformation has also increased: with searches for “fake news” increasing by over 5,000% over the past ten years, while searches for “fact-checking” and “disinformation” rose by 2,700% and 1,150% respectively over the past ten years. Searches for “how to identify fake news” have increased by 200%, while searches for “types of disinformation” have increased by 60%.

Google is using AI to address security challenges and misinformation. Gmail automatically blocks 99.9% of malware, phishing and spam, and protects more than 1.5 billion inboxes using AI – while through the Google News Initiative, engineers are working directly with fact-checkers and publishers to use AI-enabled tools to find and tackle misinformation.

Meanwhile, Jigsaw, a team within Google that develops technology to counter online harms, has partnered with local experts and academics to develop approaches to both directly counter disinformation and help people more easily identify and refute it.

All trends are measured between 2022 and 2023, unless stated otherwise.

Google’s work with AI:

  • Google has been pursuing AI boldly and responsibly for years – in fact, in 2018, we were one of the first companies to establish AI Principles grounded in beneficial use and avoidance of harm. In January, we shared more detail on why we focus on AI in our AI Perspectives.
  • Lots of the products Google is most known for use AI every day. For example, AI helps Google Search to provide answers that better address the meaning of your query; Google Photos to return the right results when you search for “dogs”, and Google Maps to help predict your time to a destination.
  • Google is also using AI to address some of society’s biggest challenges. For example, in Ghana, Google’s AI Center is working in collaboration with InstaDeep and the UN to better detect locust outbreaks so that it’s possible to implement control measures. While in Bangladesh and India, AI is helping forecast where floods will occur, identify who needs to be warned in advance, and where they can go to be safe. In 2021, we sent flood alert notifications to 23M people in Bangladesh and India, helping to keep them safe.
  • AI can also be used in healthcare: Google engineers are researching how AI technology can be used in the screening process to detect breast cancer. Our technology has proven to be as accurate as radiologists, and our hope is to increase access to breast screening; improve the consistency of screening processes; and narrow the time between screening and assessment.


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