Any business that operates online must take into account just how competitive it can be. After all, you are often not only vying for attention with your direct competitors – businesses that operate in your sector and geographical area – but with companies all over the world. Under such circumstances, it is sometimes tricky too see how you can make your brand stand out online, especially if you run a smaller enterprise with a limited marketing budget. Read on to find out more about the cost-effective measures you can take to raise your profile online.
Obtain the Domain Name Your Business Deserves
A key part of any digital marketing strategy must be attracting visitors to your website. The more you obtain, the more conversions into sales you are likely to make. All too often, however, businesses have domains that don’t make sense online. What you really need is the sort of domain names that relate directly to your brand’s identity. You can register domain names with very little cost and sometimes even without any outlay whatsoever, so pick ones that explain what the business is about. If you run a gym, for example, then opt for a domain name that includes ‘workout’ or ‘fitness’ in the title. Remember that you can obtain domains for all of your businesses and market niches, too, a good idea if you want to localise your online identities.
Leverage SEO to Improve Online Presence
With your most important digital asset secured in the form of a favourable domain name, it is time to promote it. Most online enterprises will do so today with a combination of different search engine optimisation techniques, or SEO. It is fair to say that SEO methods run in trends but the fundamentals are always the same. Essentially, you want to produce a hit on the first page of a search engine results page (SERP) so your website is more likely to be clicked on. Google and the other big search engines rank websites with good links to and from authoritative sites that are deemed to be trustworthy. They also prefer sites with well-written and freshly updated content, such as blogs and news articles.
Provide Your Customers With a Reliable App
Note that building a digital presence online isn’t only about your website. It should also be about providing your clients with an app they can use easily to procure goods and services online. This may replicate what they can already do through your website, of course. Under such circumstances, you aren’t duplicating your service offering but channelling customers through your app where you will inevitably face less competition. By getting your customers accustomed to using your app instead of using a browser, you will be better placed to avoid them being directed away from your company by competitor advertising and external online marketing.
Competing Online Today in Summary
To conclude, dealing with your competition online means focussing on your digital identity and obtaining domains that are geared up to function hand-in-hand with your SEO strategies. However, mobile apps are just as crucial, especially if you run a business-to-consumer enterprise since many customers now simply expect them of the companies they buy from.