LG targets Kenya’s premium home appliances market with built-in kitchen

LG Electronics has introduced a new built-in kitchen package in the market in line with its bold Vision to transform into a ‘Smart Life Solution Company’.

Boasting energy efficiency and user-friendly features, the new package lineup will include an InstaView oven, QuadWash dishwasher, downdraft induction oven, bottom-freezer refrigerator and microwave oven. This enhances LG’s premium product portfolio, which already includes the ultra-premium Signature Kitchen Suite, and is expected to strengthen the company’s position in the home appliance market.

Making the announcement, LG Electronics East Africa MD Dongwon Lee said the package incorporates the innovative technologies and seamless design that consumers worldwide have come to expect from the LG brand.

“These stylish built-ins deliver a more convenient cooking solution and a better culinary life for all, enhancing our product lineup and solidifying our position in the home appliance market,” said Lee.

Of the appliances, LG’s 24-inch oven achieves an A++ energy efficiency rating thanks to its enhanced insulators and optimized heating control. The new oven also has a four-layered glass door that minimizes heat loss and comes equipped with LG InstaView technology, which allows users to easily see inside without having to open the door.

Moreover, LG’s InstaView oven seamlessly blends aesthetics with functionality, combining a refined, matte black finish with intuitive full-touch controls and an ergonomic handle. Leveraging the uniform heat and precise control of ProBake Convection technology, the oven can provide specialized cooking settings such as steaming, sous-vide, and air frying; making it simple for home chefs to serve up deliciously diverse culinary experiences. Cleaning the oven after use is even easier with LG’s EasyClean, which removes the need for vigorous scrubbing and the use of chemicals. The company’s innovative, new oven is the winner of the 2023 iF Design Award and a 2023 Red Dot Award. Along with the 24-inch InstaView model, a compact, 24-inch oven with Steam Assistant, also from the LG built-in kitchen package, will be showcased at IFA.

The LG QuadWash dishwasher offers an A energy efficiency rating, employing the company’s innovative Inverter Direct Drive Motor to optimize energy usage during every cycle. With LG QuadWash technology inside, the built-in dishwasher shoots out high-pressure jets of water in all directions to remove stains, grease and food debris from dishes. Meanwhile, LG’s exclusive TrueSteam tech minimizes water spots to help deliver sparkling clean results. 

The sleek dishwasher also features an easy-to-read LED display panel which is gently illuminated by a subtle mood light indicator. Wi-Fi-enabled, the sophisticated appliance can connect to the LG ThinQ app, allowing users to conveniently control and monitor operation, download new cycles, and resolve minor issues with Smart Diagnosis.

LG’s new induction oven is an innovative kitchen appliance with a downdraft and hood ventilation system located in the centre of the cooking surface itself. Effectively pulling down smoke and steam from cooking, the system uses mesh filters and offers variable speed settings to provide precise air extraction and an inviting, odour-free kitchen. User-friendly slide-type touch controls contribute to the understated, minimalist look of the downdraft induction oven, which shares the premium, built-in aesthetic of the other appliances in the new kitchen package.


Be the first to comment

Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.