AA Kenya rolls out junior membership category to foster road safety culture among the young

Children aged 3 to 8 years can now access road safety training for upto Kshs 500 annually. This follows the rollout of a junior membership category by AA Kenya that entails a comprehensive road safety education curriculum.

The move aiming to impact millions of children from across the country is in line with the company’s mission to cultivate a culture where road safety is an intrinsic value inculcated from a young age and, ultimately, a collective national priority.

(TOP: L-R – AA Kenya CEO Francis Theuri cuts a cake with Riara Primary School head teacher Naomi Mbugua and AA Kenya Head of Operations Maryanne Njuguna, during the launch of AA Junior Membership at Riara Primary School. The AA Junior Membership offers a wide array of benefits designed to equip young members with the knowledge and tools necessary to ensure their safety on the road).

Speaking during the launch held at Riara Primary School, AA Kenya CEO Francis Theuri said that early road safety education is undeniably a critical component in creating responsible road users.

“Instilling these vital skills from a young age forms the foundation for lifelong habits that lead to safer roads. In light of this, AA Kenya passionately champions the cause of training children to become youthful ambassadors of road safety. Therefore, we appeal to all parents to enrol their children in our new Junior Membership program and commence their road safety training early. Learning these essential skills as a child has the profound effect of making them second nature, setting the stage for a future generation of responsible road users,” said Theuri.

The AA Junior Membership offers a wide array of benefits designed to equip young members with the knowledge and tools necessary to ensure their safety on the road. These benefits include specialized road safety training, engagement in road safety activities in schools, the provision of a free AA Road Safety Booklet, and participation in AA Kids Fun Day events held nationwide.

Additionally, young members have the opportunity to accumulate points within AA Kenya’s junior program, which can later be redeemed for various AA products and services, such as driving school and computer packages.

The Junior Membership also offers free AA giveaways, including road safety booklets, wristbands, badges, and more. Moreover, enrolled children have the chance to become AA Road Safety Ambassadors within their schools and even participate in bicycle riding competitions on a global scale.

“The launch of our Junior Membership category underscores our vision of fostering a nationwide dialogue on road safety. Our aim is to nurture a culture where road safety is a shared responsibility and a collective endeavour for the betterment of our nation,” said Theuri.

For those who decide to enroll their children in the AA Junior Membership program, it is not just a commitment to their safety but also an investment in shaping the future generation of responsible road users.

AA Kenya was established in 1919 as the first mobility services provider in the region. Over the last 100 years, AA offerings have evolved to include: Road Assistance Services which include towing, road assistance and recovery services; Driving School including training of new drivers, as well as refresher programs; Vehicle Inspection and Valuation Services, primarily offered to insurance companies, banks, corporates and other institutions, Technical training on defensive driving, vehicle mechanics, plant operator programs; Guidance on mileage rates and vehicle running costs, a service that is mainly used by the Government Ministries, Parastatals and Corporates; Fleet Management which includes vehicle tracking and fuel management solutions; Inspection, Certification and Appointment of Garages to serve member motoring needs, Insurance Brokerage Services; Tours and Travel Services including facilitation of international travel through the issuance of international road travel documents including, International Driving Licenses, Carnet de Passage (Car Passport) and conversion of foreign driving licenses into Kenyan local licenses.

AA is the only authorized issuer of international driving licenses and car passports in Kenya. These services are provided through a network of over 60 branches in Kenya. Internationally, AA is a member of the world motoring governing body, Federation Internationale de L’Automobile (FIA) which represents over 100 million motorists and their families globally. The FIA brings together 243 international motoring and sporting organizations from 146 countries on 5 continents.


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