Samsung in deal with KOTRA to showcase its smart business solutions at The Big 5 Construction Expo

Samsung Electronics has announced a strategic partnership with the Korea Trade-Investment Promotion Agency (KOTRA) to exhibit its state-of-the-art Business-to-Business (B2B) products at The Big 5 Building and Construction Expo, reinforcing its commitment to the digital transformation of the construction industry.

The partnership underscores Samsung’s dedication to integrating smart business solutions into construction processes, showcasing how Samsung’s B2B technologies can significantly enhance efficiency, safety, and project management within the sector.

(TOP: Stanley Murithi, Consumer Electronics Product Trainer, Samsung Electronics East Africa, showcasing the Samsung Bespoke Fridge with Samuel Odhiambo, Head of Consumer Electronics, Samsung East Africa).

This ground-breaking move will see Samsung’s innovative technologies such as IoT, AI, and Smart Building platforms being tailored specifically to the needs of construction businesses, aiming to enhance operational efficiency, on-site safety, and project management. For example, Samsung’s IoT solutions can be implemented in construction equipment to monitor real-time data on the machinery’s operational status, location, and maintenance needs.

Through this collaboration, Samsung aims to enhance its visibility within the global construction sector, demonstrating the versatility and scalability of its product offerings. “Our mission is to empower businesses with technology that’s not just advanced but also resilient and adaptable to their specific demands,” stated Samuel Odhiambo, Head of Consumer Electronics, Samsung Electronics East Africa. “Our partnership with KOTRA at The Big 5 Construction Expo is a step towards bringing this mission to life.”

The Big 5 Construct Expo, which stands as the most important building and construction event in Kenya, serves as an ideal platform for Samsung to display its latest innovations, tailored specifically for the modern consumer. The exhibition will include the 2023 Samsung NEO QLED as well as the Samsung Flip Interactive Display which is highly attractive for professionals in the construction industry.

Samsung’s Smart Business Solutions can be tailored for any industry and are designed to enable mobility, connectivity, exceptional performance and productivity. The technology helps streamline complex business processes and enables seamless communication across various project stages; all accessible through Samsung’s secure mobile devices and displays.

In line with global efforts to combat climate change, Samsung’s smart technologies also include eco-friendly options. Energy-efficient smart electronics that contribute to greener sustainable building practices.


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