LG awards ‘Dress Up Challenge’ winners as brand seeks to inspire creativity across Kenya




LG, a leader in innovation and technology, has announced Shirley Ndanu Mutula and Margaret Oyaro as the winners of its Dress-Up Challenge, which invited Kenyans on social media to impersonate their favorite Playmobil characters (JJ, Henry or Nora), while adding their own imaginative twists to their narratives.

Participants were for one month invited to share their playful videos on social media platforms, tagging LG, to enhance the online wealth of creativity.

“We believe in the power of creativity and the joy it brings to people’s lives,” said LG Electronics HA Product Manager Junho Seo. “The Dress-Up Challenge was a fantastic way for individuals to express themselves and showcase their imaginative flair in a lighthearted and enjoyable manner. LG is excited to witness the diverse and creative entries that undoubtedly emerged from this challenge.”

(TOP: L-R – LG Electronics HA Product Manager Junho Seo presents shopping vouchers to the winners of the #LGDressUpChallenge, Shirley Ndanu Mutula and Margaret Oyaro, during an exclusive ceremony held at LG offices. The challenge invited Kenyans on social media to impersonate their favorite Playmobil characters – JJ, Henry, or Nora – while adding their unique creative twists to their narratives). 

To participate, entrants simply needed to create a video showcasing their best Playmobil character mimicry and share it on their preferred social media platforms using the hashtag #LGDressUpChallenge.

The LG team diligently reviewed all submitted videos and selected Shirley and Margaret as the most creative entries. For their win, they received a Naivas shopping Voucher worth Kshs 5000 each, presented during an exclusive ceremony at LG offices.

“I am happy to have won the Dress-Up Challenge and to witness the incredible creativity that I was competing against,” said Shirley. “This initiative showcased the immense artistic potential in Kenya and has now introduced me and many other creators to a community that embraces innovation and fun.”

Margaret, speaking about her win, expressed that the level of creativity displayed by participants was truly inspiring. ‘I’m thrilled to be selected as one of the winners of the Dress-Up Challenge. This challenge provided a platform for us to exhibit our imagination and talent. I’m honored to be part of a community that celebrates innovation and ingenuity,’ she said.

The Dress-Up challenge came days after LG and Playmobil announced an ongoing partnership that will see children and their families engage with Playmobil’s beloved toys at LG Partner outlets across Kenya, where they also stand to win exciting gifts during the festive season.

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