2023 #YearOnTikTok – A celebration of community, unforgettable moments and heartwarming connections




As millions tune in daily, TikTok has become a global stage for Kenyan talent, emanating originality, energy, and passion. From comedians and dancers to musicians and makeup artists, the platform boasts a diverse spectrum of entertainment that resonates with audiences worldwide. Kenyan creators and influencers have etched their mark on this international stage, leaving an indelible impression.

The richness of Kenya’s talent on TikTok spans diverse genres and niches. Comedians bring laughter with witty skits, and dancers dazzle with their moves, musicians captivate with Afrobeat rhythms, and makeup artists add sparkle to beauty trends. Meanwhile, DIY enthusiasts share life-changing hacks, contributing to the vibrant creative community.

Year-On-TikTok 2023 isn’t merely a celebration of trends; it invites users to revisit their favourite memories in true TikTok style. Through the power of community, the app has connected people from all walks of life, fostering a sense of inclusivity.

Bianca Sibiya, Head of Content Operations for sub-Saharan Africa, delves into the true meaning of the campaign: “TikTok is a platform that celebrates creativity and unites people globally. Its community-driven essence means anyone can become a creator and share their stories with a global audience.”

Sibiya emphasizes: “#YearOnTikTok 2023 sets a benchmark for creativity, innovation, and meaningful connection. With its commitment to recognising top creators and their impactful work, this initiative aims to inspire, guide and empower the next generation of talent.”

Let’s dive into the year that was and explore the mind-blowing trends that came with it.

#ForYou Faves

In 2023, trending content took over For You feeds – especially across cooking, dance challenges, and life-altering experiences, with wildlife adding to the thrill.

Keep reading to discover what videos caught everyone’s attention.

Kenya:

  1. @0 – In just one year, a novice cosplayer significantly enhanced her cosplay content and amassed an impressive following of over 800,000 followers.
  2. @azz_iad – Queen Azziad shows us how a cool make-up transition is done
  3. @thee_alfa_house – Can you move like we do?
  4. @trisha_khalid – Love is tricky
  5. @vinniebaite – A favour you say?
  6. @tileh_pacbro – Our culture matters and so does a good transition video
  7. @crazy_kennar – Crazy Kenna takes South Africa!
  8. @beautyspaceke – Demonstrating an innovative two-in-one braided hairstyle
  9. @Mohalicious_ – Listen to what your father says

The Playlist

This year, local artists leveraged the platform to give viewers a sneak peek into their latest hits, which catapulted into various dance challenges, resulting in musicians getting extra recognition for their undeniable skills. Globally, the rise of amapiano and afrobeats further added to the diversity and popularity of TikTok.

Check out TikTok’s most popular songs of the year.

Kenya:

  1. Jux and Diamond Platnumz – Enjoy
  2. Jay Melody – Sawa
  3. Platform TZ – Wivu
  4. Alikiba – Mahaba
  5. Bruce Africa – You
  6. Guchi & Loud Behaviour – Notice Me
  7. GeniusJinix66 – Juu
  8. Diamond Platnumz – My Bay (feat. Chike)
  9. Lony Bway & Marioo – Wewe Hapo
  10. Tommy Flavour – Nakuja ( Feat. Marioo)

The Hitmakers

Kenya is known for diversity and artistic expression , and on TikTok, local superstars and lyrical geniuses make their songs become viral sensations. Kenyan music has become a phenomenon, with local artists topping the charts and influencing trends in other countries, proving the creativity and talent of the country’s musicians and producers. Here are the most popular artists whose songs took over our ears and For You feeds in 2023, in Kenya.

Kenya:

  1. Diamond Platnumz
  2. Zuchu
  3. Rayvanny
  4. Bruno K
  5. Billnass
  6. Nandy
  7. Willy Paul
  8. Guardian Angel
  9. Alikiba
  10. Mboso

Learn on TikTok

With so much educational content, we learn while we scroll on TikTok!  Users are no longer limited to traditional textbooks or long lectures; they can watch and learn on the go while enjoying entertaining videos.

Discover the most popular hacks, tricks, and how-tos that improved our lives in 2023.

  1. @geektech_ke – An informative tech tutorial video offering valuable guidance on connecting your phone to your laptop
  2. @rinaaywa – Home-made pizza hack using a gas cooker, designed to help anyone easily prepare delicious pizza at home
  3. @graceodawo – Learning how to braid hair on a head sock
  4. @simpleyemi – Simplyemi making his version of Pilipili Ya Kukaanga

Voices of Change

In 2023, creators continued to push boundaries, inspiring others to learn something new and advocate for causes they care about.  These creators are making a huge difference in their country. Here are the changemakers who are using TikTok to spark good this year.

  1. Bonga by @CapitalFMKenya – Tackling mental health
  2. @lifestory328 – Tackling tough conversations around relationships
  3. @moneygossip – Let’s talk about finances
  4. @nanciemumbo – When passion for fashion meets mental health awareness

Breakthrough Stars

2023 saw the rise of TikTok breakthrough stars on the platform. These talented creators have honed their skills and embraced the limelight, making their mark on the platform. From viral dance challenges to life-changing cleaning hacks, they know how to keep their audience coming back for more.

Kenya:

  1. @fatboykenya – Kenyan animation is on the rise – God is fighting for me
  2. @anxietities2.0 – A Cosplay Queen
  3. @crazie_mwangi – Are you a morning person? Animation doing the things
  4. @zfitnessw – Fitness is a lifestyle
  5. @lifestory328 – Let’s try be understanding – A short film highlighting common marital conflict and resolution

#FanTok

With millions of users worldwide, #FanTok offers a platform where fans can come together and create content that resonates with other like-minded individuals.

Here are the year’s most popular fandoms on TikTok in 2023.

  1. @arapuria – Home-made var check
  2. @chikanwaogu – Watching a Bollywood movie
  3. @kibraunited – Referee has the final word!

Year on TikTok 2023 is based on internal research and trends analysis conducted from January to October 2023.

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