Mdundo.com and Safaricom unveil subscription service to offer more revenue options for artists and DJs




Mdundo.com in partnership with Safaricom, has unveiled a new subscription service that will enable Kenyans to access DJ Mixes at Kshs 5 per day. The service also aims at improving monetization of music among artists and reshape user experiences.

The service, which is exclusive to Safaricom customers, can be accessed by registering via www.mdundo.com/djmixes, after which customers can discover new artists or enjoy unlimited music downloads and fresh DJ mixes daily.

(TOP: Martin Neilsen, CEO, Mdundo.com and Pauline Kieleko, Head of Department, Digital Services, Safaricom, interacting with the Mdundo Subscription Service at PrideInn Hotel, Nairobi).

By providing a consistent income stream, the partnership supports artists in their pursuit of sustainable music careers. A healthy financial pipeline allows artists to focus on creating more music and developing their talent.

“Collaborating with Safaricom to introduce our subscription plan is a partnership that re-enforces our commitment to enriching lives through music. Together, we are unlocking amazing benefits for music and DJ Mixes enthusiasts. Our collaboration with Safaricom not only enhances the user experience but also underscores our shared vision of making music an integral part of everyday life,” says Martin Neilsen, CEO, Mdundo.com.

Mdundo’s user growth stood at 29.2 million monthly active users in September 2023, up from 21.5 million in September 2022 representing a 36% growth. Mdundo’s focus is to deliver a locally relevant service and content to 613 million mobile subscribers in Africa expected by 2025.

“Our goal is to provide Kenyans freedom, choice and control over the content they consume, and we are delighted to embark on this journey with Mdundo.com. This is a collaboration that shows our commitment to enhancing the digital music landscape and empowering our customers to enjoy their favorite music with ease and convenience,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom.

Safaricom, through in-house propositions such as Baze and Skiza, and partnerships with industry leaders including Mdundo.Com, remains committed to growing Kenya’s creative and music industry.

Mdundo.com is a pan-African music service, dedicated to providing music easily and legally across Africa. With a vast library of African songs, curated playlists, and a focus on low internet usage, Mdundo.com is redefining the way people discover, listen to, and engage with African music. The platform collaborates with Kenyan advertising agencies, including Saracen Kenya, Dentsu Kenya, and WPP-Scangroup, as well as key Kenyan record labels such as Sol Generation, Zeze Africa, Tamasha Records, and Kaka Empire. Currently, over 140,000 artists have accounts with Mdundo.com, 86,000 being Kenyan, showcasing the platform’s commitment to supporting local talent and driving the Kenyan music industry forward.

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