PRGN partners with Aspekta to expand group footprint to Sweden, boost African brand presence in Nordics

In a strategic move to strengthen its presence in Europe’s Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta, a public affairs and PR powerhouse based in Sweden. The partnership amplifies PRGN’s capabilities and opens new opportunities for African brands looking to expand their footprint in Sweden and the broader Nordic market.

“The addition of Aspekta not only further expands PRGN’s global footprint but also adds a team with valuable client experience to our global network,” said PRGN President Andy See. “PRGN is more geographically diverse than ever, and Aspekta’s broad experience and expertise further strengthens the ability of our network of agencies to support our clients globally, and we proudly welcome them to our organization.”

The newest PRGN member, Aspekta, is a full-service public relations agency focused on crisis communications, brand building, sustainability, public affairs, investor relations and financial communications. The agency utilises its broad range of services across multiple industries, including life science, transport and energy, packaging, real estate and construction, food and the public sector.

“We are thrilled to have joined PRGN. Our membership will give us an even better opportunity to serve our clients. The systematic exchange of knowledge and experience within the network will also greatly contribute to developing Aspekta’s management and employees,” said Linda Molin, CEO and partner of Aspekta.

Founded in 1994, Aspekta’s 17 staff are based in the Öresund region, with offices in Malmö and Copenhagen. The firm’s key clients include, Bona, Duni, Ependion, European Spallation Source (ESS), Midsona, and Trelleborg Group.

“The addition of Aspekta AB to PRGN, a network where The Newmark Group is an active member covering several African countries, presents a significant opportunity for collaboration between Sweden and Africa. Sweden, home to innovative global brands, holds immense potential as a market for critical sectors such as tourism, agriculture, and technology. This partnership signifies an exciting prospect for unlocking the African market for Swedish brands while enhancing the global scalability of companies operating on the continent. We eagerly anticipate teaming up with the exceptional Aspekta team to foster mutually beneficial partnerships and drive positive impact across both regions,” said Gilbert Manirakiza, CEO of Newmark Group, a PRGN affiliate in Africa.

PRGN is an international network of independent public relations agencies spanning over 50 countries worldwide. Committed to excellence and collaboration, PRGN members work together to deliver comprehensive PR and communication solutions to clients across diverse industries and markets.

Founded in 1992 by visionary PR industry leaders, PRGN is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 70 locations.

PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based comprehensive communications strategies to clients worldwide.

Companies or organizations interested in PRGN’s local agency network services can visit its Agency Directory section for more information. Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information.

Founded in 1994, Aspekta is a Swedish PR consultancy rooted in the cross-border region of Öresund with Nordic and global companies as clients. Aspekta is a partner-owned company that strives to create value and success through trust-building communications. Services include brand-building, investor relations, sustainability, crisis management, and public affairs.


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