Mastercard and Women Choice ink deal to invest in development of women entrepreneurs in Africa and Middle East

Mastercard and Women Choice have expanded their partnership to launch two programs – ImpactHer and EmpowerHer – to support women entrepreneurs grow their business and create jobs across the Middle East and Africa.

Women Choice – an international organization dedicated to advancing women’s personal and professional development – launched the pilot cohort in 2023.The next cohorts will be participating in the new programs this year and will aim to impact 50,000 women.

(TOP: Amnah Ajmal, the Executive VP, Market Development, EEMEA, Mastercard at Mastercard – right- , and Nezha Alaoui, the founder and CEO of Women Choice – left).

Mastercard has been at the forefront of providing women with access to digital tools, training to help them start and grow their businesses, creating mentorship and networking platforms and working with employers to create more jobs for women.

The collaboration with Women Choice is a step further in reinforcing their joint commitment to empowering female-led businesses with resources and growth opportunities with a goal of providing 1 million employment opportunities for women by 2030.

These programs will offer comprehensive support via trainings and mentorship for women entrepreneurs and helps them create employment opportunities for other women in their chosen field.

“At Mastercard, we are committed to creating a more inclusive and equitable world, where everyone has the opportunity to thrive. Our expanded partnership with Women Choice will not only have a significant impact on women in the workplace across the region, but also provide women entrepreneurs with the right skills, resources and tools to succeed and drive economic growth in the region,” said Amnah Ajmal, the Executive VP, Market Development, EEMEA, Mastercard.

“We are proud to see the successful results of the program launched in 2023 in collaboration with Mastercard and are excited to see the partnership continuing to grow through 2024. We are now focusing on scaling the impact. Bringing change and improving the situation of women in the workplace and providing support to women-led businesses is a key element to help economies in the Middle East and Africa region grow and further thrive,” said Nezha Alaoui, founder and CEO of Women Choice.

Globally, 15,000 women are already part of the Women Choice network and have participated in 100+ accelerator programs and conferences organized in recent years.

Mastercard is a global technology company in the payments industry. The firm’s mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, the firm’s innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Women Choice is an international organization that works hand in hand with companies, institutions and governments committed to advancing impactful leadership, diversity, equity and inclusion initiatives. Led by Nezha Alaoui, global advocate for women’s empowerment, social innovator, author and impact influencer with over 2.6M audience on social media, Women Choice expanded its impact activities from New York to the MENA region to launch its five-year plan of achieving 1M jobs for women across the Arab world.


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