HMD partners with fashion designer Sinead Gorey for global launch of the Pulse Pro-inspired Phonecore Collection

Human Mobile Devices (HMD), the vendor of Nokia-branded mobile devices, has announced the global launch of the highly anticipated Phonecore Collection, a collaboration between HMD and acclaimed London Fashion Week designer Sinead Gorey. The avant-garde fashion line celebrates the launch of HMD’s latest smartphone, the Pulse Pro.

Debuted at an exclusive event in Nairobi, Kenya, the collection is now available worldwide. The designs are inspired by the HMD Pulse Pro, a smartphone that combines advanced technology with a distinctive normcore aesthetic. Lars Silberbauer, HMD’s Chief Marketing Officer, highlights that the Pulse Pro is both a tech marvel and a fashion statement, offering luxury and innovation at an accessible price.

Lars Silberbauer, HMD’s Chief Marketing Officer, expresses the brand’s excitement: “The HMD Pulse Pro is more than just a state-of-the-art smartphone; it’s a fashion statement. We’re thrilled to see it inspire Sinead Gorey’s innovative designs.”

Sinead Gorey, the fashion designer adds: “Our Phonecore collection blends tech and fashion, showcasing futuristic, art-deco inspired designs. This collaboration highlights the seamless fusion of technology and wearable fashion.”

The Phonecore Collection Features:

Phonecore Screen Shades: Wild oversized sunglasses with vertical frames shaped like smartphones. Rocking two phone silhouettes over your eyes is a total vibe!

Phonecore Mobile Backpack: A 3D-printed mini backpack just for your phone. This semi-transparent bag lets your HMD Pulse Pro sit upright for easy hands-free selfies on the go.

Phonecore Belt: A stylish, modern belt with a special pouch for your phone. The ultimate accessory to elevate any outfit.

As the market waits in anticipation for the introduction of the HMD x Sinead Gorey ‘Phonecore’ Collection, fans have a chance to grab these limited accessories worldwide! HMD fans from Kenya need to stay tuned at @hmdkenya for updates.

HMD Pulse Pro: With this device, you can level up your selfie game with Pulse Pro’s 50MP camera, Selfie Gesture Navigation, and AI Super Portrait mode. Available in Glacier Green, Twilight Purple, and Black Ocean.

HMD Pulse Pro: A Fashion Statement in Your Hand

The Pulse Pro exudes timeless style and sleek design. Major celebrity vibes without the price tag. The recommended retail price is under Kshs 30,000 on Stock keeping units and will be hitting our markets end of May 2024.

Remember: Manage your screen time, capture the moment, but live in it too. Find digital detox tips here.


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