Visa, a leader in digital payments, has partnered with Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, to offer Visa Cardholders who shop on the weekends a chance to win exclusive discounts and giveaways.
During the campaign, Visa cardholders will get assorted giveaways for every purchase worth Kshs 5,000 or more on weekends at participating Carrefour stores, until August 18, 2024, or savings of Kshs 500 for online orders worth Kshs 4,000 and above through the Carrefour app every weekend until September 15, 2024.
Eva Ngigi-Sarwari, Country Manager for Kenya at Visa, remarked: “We are thrilled to be partnering with Carrefour to reward loyal Visa cardholders and enhance their shopping experience. This is part of our broader strategy to enhance the payment experience at key retail partners and drive digital payment adoption across the country. By integrating our advanced payment solutions with Carrefour’s wide retail network, we aim to provide a seamless shopping experience that aligns with the lifestyle and expectations of modern consumers.”
Christophe Orcet, Regional Director for East Africa, Majid Al Futtaim Retail, commented: “Our partnership with Visa, a globally recognised leader in digital payments, aligns perfectly with our commitment to providing added convenience and value. By leveraging Visa’s seamless payment solutions and our extensive retail network, we aim to offer customers a truly rewarding shopping experience. This initiative reflects our dedication to meeting the evolving needs of our customers.”
The campaign seeks to take advantage of the increasing number of transactions at point-of-sale (POS) terminals and online transactions which have seen steady growth in recent years. Statistics from the Central Bank of Kenya (CBK) show that the number of card transactions at POS terminals in February 2024 stood at close to 5 million compared to 3.9m and 3.66m in February 2023 and 2022 respectively.
Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at $18 billion and has the highest credit rating (BBB) among privately held corporates in the region.
The Group has owned the exclusive rights to operate Carrefour in 14 markets across the Middle East, Africa and Asia, under Majid Al Futtaim’s distinct logo and name, since 1995. To meet the growing needs of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour provides access to an unrivalled choice of quality products, at unbeatable value for the 770,000 customers it serves daily. Committed to supporting local economies, producers and suppliers in the communities it serves, Carrefour resources over 80 per cent of its products from the region.
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