Wimbart, a London-based PR agency specialising in business and technology sectors across Africa and emerging markets, has expanded its footprint with two key hires – an Account Director in Nairobi, Kenya and a Media Associate in Lagos, Nigeria – in order to ensure that the company has a physical presence on key markets of the continent.
The move marks a significant milestone in the company’s journey, strengthening its local presence and networks in two of Africa’s major economic markets and established tech ecosystems. As an agency operating primarily in the UK but with a focus on Africa, Wimbart’s team comprises a significant Diaspora-make-up. The new hires (or the agency’s staff seconded to Nairobi and Lagos) will provide additional on-the-ground support for new and existing pan-African and international clients – building on Wimbart’s expertise in producing effective, hyper-targeted communications strategies and campaigns for startups and scale-ups, as well as high-profile individuals and public bodies. The new hires will be focussed on client support, media relations and new business development.
Speaking on the expansion, Jessica Hope, the founder and CEO at Wimbart, says: “We have been in the market for almost a decade now, and have grown exponentially, having worked with 150+ start-ups, scale-ups, VCs and institutional bodies across 15 markets on the continent. We’ve carved a niche in a fast-paced and growing market and this expansion sees us doubling down on our commitment to being the go-to B2B PR agency for technology platforms who want to reach both African and international audiences. Establishing our on-the-ground presence in Nairobi and Lagos is the natural next step in our growth as a company – as we provide the support that our clients need to scale, evolve and succeed in their markets”.
She continues: “by being locally present, we’re in a much better position to expand our network and foster impactful, one-on-one connections with key stakeholders, investors and media, which affirms our commitment to not only provide exceptional PR, but deepen our commitment to shaping a positive narrative around tech and business in Africa”.
The inclusion of a new Account Director to the senior leadership team, solidifies Wimbart’s unique position of remaining 100% Black and Minority Ethnic (BME) female-led at the Director level and above. This follows recent promotions of Wimbart’s founding team members, including Maria Adediran as the company’s first Associate Director and Chanelle Denton and Ernestina Berry, to Senior Account Director roles.
(TOP: Wimbart’s senior leadership team. From left – Jessica Hope, Ernestina Berry, Chanelle Denton, and Maria Adediran).
Launched in 2015, Wimbart is an award-winning, independent PR and Corporate Communications consultancy specialising in Africa and emerging markets. Focused on the continent’s technology, investment, business and start-up sectors, WImbart has gained a reputation for providing services beyond traditional public relations services, breaking significant news stories and curating memorable press campaigns for over 150 start-ups, high-growth companies and venture firms. With a team of 20 communications professionals in London, Wimbart has grown significantly to meet the evolving needs of the African tech space and its diverse client base, which includes Andela, M-KOPA, TLcom Capital, Deimos, Wasoko, and many more. Based in London, the company was named the 2023 Highly Commended Specialist Agency of the Year by PRWeek UK and Agency of the Year by BME PR Pros in the UK.
Be the first to comment