Galaxy Unpacked: What to expect during Samsung’s first flagship event of 2025




The New Year is here with us again. And as per the tradition, this is the season for the first #GalaxyUnpacked, Samsung’s key event of the year.

With less than a week left to the global event, which will be held on Wednesday January 22, 2025 from 6pm, Samsung fans are currently filled with expectation, with many guessing and speculating about the possible personal devices and lifestyle innovations that the market can expect to come from the brand this year.

Going by Samsung’s first Galaxy Unpacked in 2024, and if we are to use what happened at the event as a possible guide, then the brand’s fans are in for the latest in terms of AI-powered innovations and the possibilities they bring to the user.

During the event, Samsung unveiled the Galaxy S24 series and announced its partnership with Google as the firm’s Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.

With the deal, Samsung became the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Gemini generalizes and seamlessly understands, operates across, and merges different types of information including text, code, images, and video. Users can therefore take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.

Galaxy S24 series users also benefit from Imagen 2, Google’s advanced text-to-image diffusion technology from Google DeepMind. With Imagen 2 on Vertex AI, Samsung brought safe and intuitive photo-editing capabilities into users’ hands. The features can be found in Generative Edit in S24’s Gallery application.

Apart from looking at last year’s first Galaxy Unpacked, another pointer to what Samsung has in store for its customers this January can be gleaned from the brand’s #GalaxyUnpacked teasers and online promotional content.

The Galaxy Unpacked YouTube promo is titled “A true AI companion is coming”, an indicator that Samsung will (still) be keeping its focus on Galaxy AI ecosystem. With this promo, we can only anticipate that Samsung will unveil more and the latest AI-powered creativity features and productivity tools for Galaxy fans this January.

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