
Qlik, a global vendor of data integration, data quality, analytics, and AI, has announced its partnership with Redington, a technology aggregator and innovation powerhouse across emerging markets. The collaboration marks a significant step in Qlik’s regional growth strategy, ensuring that Qlik partnerships in Africa and Middle East (MEA) will now be streamlined through Redington.
“Partnering with Redington allows Qlik to expand our reach into one of the most dynamic and rapidly growing markets globally,” said David Zember, the Senior VP of Worldwide Channels and Alliances at Qlik. “Redington’s regional expertise and strong relationships with partners across MEA will enable businesses to unlock the full potential of their data, driving meaningful outcomes through analytics and AI.”
Through this partnership, Qlik and Redington will deliver the following benefits:
- Streamlined Partner Access: As a key Qlik’s distributor in MEA, Redington will manage reseller relationships, simplifying operations for partners and ensuring consistency across 74 countries.
- Localised Expertise: Leverage Redington’s deep understanding of the MEA region to tailor Qlik solutions to local business needs, fostering greater adoption.
- Enablement at Scale: Provide regional partners with comprehensive training, co-marketing initiatives, and demand generation campaigns to accelerate onboarding and engagement.
- Comprehensive Solution Portfolio: Distribute Qlik’s trusted offerings, including Qlik Talend Cloud for AI-augmented data integration and Qlik Answers™ for extracting insights from unstructured data.
“Redington is thrilled to partner with Qlik to bring advanced data, analytics and AI solutions to businesses across MEA In today’s fast-paced digital economy, AI plays a pivotal role in driving smarter decision-making, optimising operations, and unlocking new growth opportunities,” said Dharshana Kosgalage, Executive Vice President of the Technology Solutions Group at Redington MEA. “Our extensive regional presence and strong partner network uniquely position us to drive Qlik’s solutions into untapped markets, enabling organisations to harness the power of data and thrive in the digital economy.”
“MEA is a region of immense opportunity, where businesses are eager to harness the power of data, analytics, and AI to drive growth,” said Tejas Mehta, the Senior VP and GM, Middle East and Africa at Qlik. “Our partnership with Redington ensures that organisations across the region have access to advanced, scalable solutions tailored to their unique needs.”
Redington’s distribution model will enable businesses across MEA to:
- Accelerate AI Adoption: Use Qlik Answers to transform unstructured data into actionable insights while maintaining transparency and trust.
- Ensure AI Readiness: Leverage Qlik Talend Cloud to create AI-ready datasets with integrated data quality and governance tools.
- Measure and Improve Data Quality: Employ the Qlik Talend Trust Score for AI to assess and ensure data reliability, unlocking the full potential of AI-driven decision-making.
By streamlining partnerships through Redington, Qlik ensures seamless scalability, robust regional support, and tailored enablement programs to meet the unique needs of MEA’s emerging markets.
Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, the firm provides advanced, enterprise-grade AI/ML, data integration, and analytics. Qlik’s AI/ML tools, both practical and scalable, lead to better decisions, faster. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.
Be the first to comment