LG Electronics (LG) East Africa, in partnership with Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, has launched an exclusive shopping campaign featuring special discounts and giveaways.
Dubbed the LG Brand Festival, the campaign, which runs from March 15 to March 28, will allow customers to receive discounts of 20% or more on select LG home appliances and electronics, including OLED televisions, Instaview refrigerators, Neochef microwave ovens, Cinebeam projectors and Xboom speakers, amongst others.
Additionally, LG shoppers across all Carrefour outlets in Kenya will have the chance to participate in a raffle to win giveaways worth over KES 500,000, depending on the value of their purchase. The initiative aims to create an immersive shopping experience, while providing LG customers with access to premium products.
“As a brand that is committed to delivering innovative products to our customers, we are excited to partner with Carrefour to offer consumers exclusive deals on our products,” said Donghun Lee, LG’s President for East Africa.
“The LG Brand Festival is an opportunity for shoppers to experience LG’s cutting-edge technology at discountable prices while enjoying exciting in-store activities and giveaways.”
Christophe Orcet, Regional Director for East Africa at Majid Al Futtaim Retail, commented: “At Carrefour, we are and remain dedicated to providing exceptional value and choice for our shoppers. This partnership with LG reinforces that commitment, bringing our customers the best deals on premium electronics and home appliances. We will continue to identify with care opportunities to provide our customers with smart and affordable solutions that address their needs, and this campaign delivers on that promise.”
The campaign also aims to enhance brand awareness through an extensive social media engagement using the hashtag #LGBrandFestival. Across different platforms, customers will connect directly with the LG brand, sharing their experiences and providing valuable feedback, ultimately encouraging overall customer loyalty.
Customers are invited to make use of this exclusive shopping opportunity at Carrefour, and experience quality, innovative and cutting-edge products including select home appliances and electronics at discounted prices.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over.
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at $19 billion, and has the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with 44 locations in Jordan and Oman. Additionally, the Group operates Supeco, its latest grocery retail concept – a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse – across 15 locations in Egypt, and Myli, the Group’s health and beauty brand, operating in 12 stores across Asia and North Africa.
To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily.
Aligning with the Group’s commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources 99 percent of its products locally in Kenya.
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