Caetano Kenya, in partnership with Jiangling Motors Corporation (JMC), has officially launched the JMC brand in Kenya. The launch introduces the Vigus line of vehicles, that will be locally assembled and are designed to meet the demands of Kenyan professionals. The strategic decision to locally assemble the JMC Vigus pickups underscores Caetano’s commitment to the Kenyan market.
The initiative is expected to create jobs, facilitate skill development, and contribute to the growth of the local automotive industry, while also enhancing market competitiveness and supporting the country’s economic development.
(TOP: Aurelien Glay, the Caetano Kenya MD and Dr. Sylvia Agani, Caetano Kenya’s Commercial & Marketing Director, officially launch the new JMC, a locally assembled Vigus line of pickups).
The newly launched Vigus lineup include – the VIGUS Pro Single Cab (a light commercial vehicle), the VIGUS Pro Double Cab (a passenger vehicle), and the Carrying Plus Truck (a light commercial vehicle). These vehicles have been designed with reliability, durability, and optimized operating costs at their core. The models offer a high-performance and cost-effective alternative in a market with a rapidly growing demand for quality commercial vehicles. The JMC brand provides an unmatched price point without compromising on quality, reliability, and backed by a comprehensive after-sales support from Caetano’s countrywide network.
Speaking at the launch, Caetano Kenya MD, Aurélien Glay said: “Today, we are laying the foundation for a new era in Kenya’s commercial vehicle industry. Our goal is clear: to provide solutions that make a real difference, both in terms of performance and economic impact.”
The Completely Knocked Down (CKD) kits received from China, will be assembled at KVM (Kenya Vehicle Manufacturers), adhering to all regulations regarding local directives. This underscores Caetano Kenya’s commitment to both affordability for Kenyan customers and the development of Kenya’s automotive sector.
In today’s market, where cost-effectiveness is crucial, the new Vigus line up will offer units that meet expectations in terms of innovation, quality and price. The JMC models come with key technological innovations, such as the Ford Puma engine, which has been refined to address issues such as fuel consumption, turbo lag, and emissions by adopting a smaller bore, moving from a 2.2L to a 2L engine. The price range will start from Kshs 3.3 million to Kshs 4.99 million.
Looking ahead, Caetano Kenya anticipates a strong interest in the JMC brand, with expected sales of at least 100 units in 2025, driven by the growth of local industries and the proven quality of Chinese products in the country.
Caetano Kenya has existing established partnerships with dealers across the country to provide after-sales support, and the technical teams have already been trained with regard to the JMC vehicles. The customers can be assured that their vehicles will be well-supported.
Salvador Caetano Group was founded in 1946, the group now operates in 41 countries, employs over 7,000 people, and generates an annual revenue of 2.5 billion euros. For nearly 80 years, Salvador Caetano has built its success on a clear vision: to drive the automotive industry forward through vehicle distribution, assembly, and manufacturing. With a presence on multiple continents, the group is a major player, constantly seeking new opportunities to develop local markets and provide tailored solutions to businesses and individuals. In Kenya, Caetano is a leading automotive distributor, with a portfolio that includes Hyundai, Kia, Renault, Ford, and now JMC. The company is committed to providing high-quality vehicles and exceptional customer service to the Kenyan market.
JMC is a Chinese manufacturer and a leader in the commercial vehicle industry. Founded in 1948, JMC now exports to more than 70 countries and produces up to 545,000 vehicles annually. With a strong commitment to quality and innovation, JMC has established itself as a trusted name in the automotive sector, that even led Ford to acquire a 32% stake in the company. This long-standing partnership has resulted in the development of robust and high-performing models, perfectly suited to the markets they serve.
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