For all developments related to ICT firms and the PR agencies that serve them.
Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift [c]
Ogilvy Africa has announced a new leadership team for its agency in Lusaka, Zambia. The move aims to further it’s network by strengthening its market leadership and operations in Zambia. The new line-up includes the appointment of [c]
SOLmate, an online payment platform that offers clients a digital wallet facility, has unveiled an exciting new product offering together with an extensive rebrand and renewed corporate vision. Following a name change to SOLmate, the [c]
Xbox has been named the official gaming partner of England’s national football teams. The multi-year partnership covers the Lionesses team, eLions esports team and the Three Lions team, as well as Wembley Stadium. Xbox has committed [c]
Ogilvy Africa has announced the appointment of Sumanta Ganguly as the new Chief Strategy Officer for the region. In his new role, Sumanta will be responsible for strengthening the network’s strategy capabilities across its markets, [c]
Inviting the world to ‘Meet Visa,‘ the global payments technology company has unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned [c]
Kaspersky, a global cybersecurity and digital privacy company, and Fnatic, the high-performance esports brand, have announced a global partnership. The two firms will develop multiple joint initiatives including multi-channel digital content campaigns and a digital [c]
Marketing and brand communications network, Ogilvy Africa, has named Alex van Niekerk as Group Creative Director. Based in Nairobi, Alex joins the network’s creative leadership team to a portfolio of brands managed by Ogilvy Africa from [c]
Cellulant, the pan-African payments company, has unveiled its new brand identity while also affirming its commitment to partner with global, regional and local businesses to accelerate payments’ digitisation across Africa. Over the last couple of [c]
By Terena Chetty It is becoming increasingly evident that Africa’s future is largely dependent on the continent’s burgeoning youth population. Private and public sector alike recognize that the key to Africa’s growth is closely tied [c]
Wimbart, the PR agency specialising in Africa and emerging markets, returns with the launch of its third PR Office Hours programme. The programme has been designed to equip African and Africa-focussed startups with the PR [c]
Sports betting firm OdiBets has announced a partnership with latest Kenyan sensation, Charles Odongo – ‘The Ugali Man’ as the firm’s Brand Ambassador. The Rongai-based gym instructor has received a brand new seven-seater Voxy van [c]
Over the past three decades, the Nigerian film industry has built up a remarkable reputation for not only producing some of the most exciting films in the region but also for inspiring new film industries [c]
Ogilvy has announced the lineup for Nudgestock 2021, a global festival curated by Ogilvy Consulting which brings the worlds of creativity and behavioral science together. For the second consecutive year, Nudgestock will be available live [c]
Global Fashion Channel (GFC) has announced an exclusive partnership deal for pan-African Affiliate Distribution, Advertising, and Content Sales with pan-African broadcast media brokerage agency, Media Brokerage Africa. Global Fashion Channel is a 24/7 TV channel that [c]
Smartphone brand vivo has partnered with UEFA EURO 2020 as the official smartphone of the tournament. This move aims to reinforce its drive for global expansion and consumer connection through the world’s most beloved sport. [c]
With Africa Day having recently passed, HUAWEI Mobile Services (HMS) continues to celebrate emerging African developers who are shaking things up in the tech space. What makes it exciting is that these developers are creating [c]
GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa, in response to a growing need from clients for better quality of data and insights [c]
Linda Weaver has been appointed Chief Operations Officer (COO) of Africa Communications Media Group (ACG), an African-owned, pan-African firm handling communications and reputation management for global clients in the African context. Linda, formerly the COO [c]
Global technology brand, OPPO, has announced that the OPPO Reno5 has been selected as the official smartphone partner for the PUBG MOBILE Middle East and Africa Esports 2021. The OPPO Reno5 was selected for its [c]
Ogilvy Africa has announced the creation of a new strategic initiatives role to drive its growth agenda. This is part of the agency’s transformation strategy. They aim to create growth platforms for Ogilvy’s clients and [c]
Groupm sub-Saharan Africa has announced that in order to meet the needs of an expanding market, it has extended the Groupm Academy GradX program, established in South Africa in 2020, to Kenya and Nigeria with [c]
Nigeria’s Minister of Information and Culture, Lai Mohammed has announced that Nigerian brands who shoot their commercials outside the country will from now have to pay N100,000 (about $260) each time it is aired on [c]
Ogilvy Africa has named Keenan Mulvaney as Group Creative Director.nIn his new role based in Nairobi, Keenan will have creative oversight for a sizeable portfolio of brands covering markets in East Africa including Kenya, Rwanda, [c]
Smartphone manufacturer OPPO has introduced two additions to its Reno series in the Kenyan market with the launch of the Reno5 and Reno5 F. The Reno5 will retail at Ksh41,999, while the Reno5 F, which [c]
The WPP-Scangroup has thins morning sent out a letter announcing the suspension of the advertising group’s long-serving CEO Bharat Thakrar as well as the the CFO Satyabrata Das over alleged gross misconduct. The suspension is [c]
TikTok is the first digital entertainment platform to partner with the UEFA EURO, aiming to become a home for football fans to share their passion when the tournament gets underway. Short-form mobile video app TikTok [c]
TikTok has signed up WPP as the short mobile video platform’s global advertising and creative agency. The deal is meant to enable WPP agencies and clients to tap into impact and reach of the platform, [c]
Midea, a Chinese home appliances vendor, has announced its global partnership expansion with City Football Group. Midea’s relationship with City Football Group started in January 2020 when it became an Official Partner of Manchester City, [c]
East African Breweries Limited (EABL) emerged the overall winner and won in 10 individual categories at this year’s Marketing Society of Kenya (MSK) awards over the weekend. The alcohol beverage company was also feted for [c]
Pan-Africa pay-TV services provider StarTimes has emerged winner of the innovative digital terrestrial TV brand at the 2020 Marketing Edge Brands and Advertising Excellence Awards in Nigeria. The event, which was organised by Marketing Edge [c]
Copyright 2021 | aptantech