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  • [ January 27, 2023 ] With Africa set to become next global tech hub, here’s what it could mean for industries across the board Analysis & Features
  • [ January 27, 2023 ] AVA to assemble BasiGo’s electric-powered buses for Nairobi PSV operators CSR
  • [ January 27, 2023 ] mTek partners with Kyosk.app and Fin Africa to offer digital insurance services to over 100,000 retail outlets CSR
  • [ January 27, 2023 ] AFEX names new management changes as it expands operations to Uganda Analysis & Features
  • [ January 27, 2023 ] Kenya Association of Music Producers granted CMO license by KECOBO Analysis & Features
  • [ January 27, 2023 ] LG rolls out color changing fridge with upto 190,000 possible color combinations CSR
  • [ January 26, 2023 ] Almost 50% of cryptocurrency users fear losing money due to volatility, and no longer use digital currencies Analysis & Features
  • [ January 26, 2023 ] Top 5 data privacy trends that will rule 2023 Analysis & Features
  • [ January 26, 2023 ] Epson partners with dry Fibre Technologies to create designer recycled clothes BLOG
  • [ January 26, 2023 ] Kenyan fintech Kyanda Africa among 11 startups picked for Cohort 3 of Africa Startup Initiative Program Analysis & Features
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CSR

Idea Hive taps Muruiki Murunge as MD as it expands operations into East Africa

November 21, 2022 admin 0

Idea Hive, a performance marketing agency, has made its launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients. Idea Hive [c]

Analysis & Features

realme’s second stage of growth: a refined focus on long-term growth

August 26, 2022 admin 0

By Sky Li With realme’s fourth “828 Fan Festival” coming up on August 28, 2022, we’d like to take a little moment to celebrate the past four years. It feels like just yesterday that we [c]

Analysis & Features

Choosing the perfect business identity using a company name generator

August 2, 2022 admin 0

Your company name is one of the first things customers will learn about your business, so it’s important to choose a name that reflects the image you want to project. The right name can help [c]

CSR

Safaricom’s new brand campaign champions optimism, brotherhood and confidence

August 2, 2022 admin 0

Safaricom has unveiled a new brand campaign dubbed “Tuinuane” that is aimed at encouraging Kenyans to uplift one another In the spirit of “Tuinuane”, Safaricom intends to empower communities, give students easy and simple access [c]

BLOG

HUAWEI Ads: How to use the platform to build your brand

June 29, 2022 admin 0

If you’re a new business, you know all too well the challenges faced in building your brand in a very competitive marketplace. This is where HUAWEI Ads comes in, it offers advertisers access to a demographic not being [c]

Analysis & Features

Flutterwave unveils redesigned logo at virtual event

February 22, 2022 admin 0

Flutterwave has unveiled a significant re-brand and identity at Flutterwave 3.0, the technology firm’s virtual event held on Friday, 18 February 2022. Following the announcement of a $250 million Series D funding last week, Flutterwave [c]

Analysis & Features

Why working with creators helps more people discover your brand and products

January 27, 2022 admin 0

By Mercy Ndegwa Tapping into creators is an extremely valuable tool for businesses, but you need to know how to authentically work together in order to reach the right people. The value of the creator [c]

Analysis & Features

‘Inspiration Ahead’- Unveiling OPPO’s new brand proposition as the tech firm moves towards reimaging the future

December 29, 2021 admin 0

By Muthoni Wachira Once again, we are at that stage in the year, for the second year running, where we look back and are grateful to have navigated through the challenges of a global pandemic. [c]

Analysis & Features

4 tips to help yourself stick out to employers or clients

November 11, 2021 admin 0

These days, if you want to stand out to an employer, you’ve got to have more to offer than a fancy resume listing off your skills and experience. With all of the available creative tools [c]

Analysis & Features

Three Ways To Boost Your Online Potential This Winter

October 13, 2021 admin 0

We’re all looking for the next step for our businesses right now. The pandemic hit everyone hard, regardless of what sector you work in, and we are all keeping a careful eye on our budgets. [c]

Analysis & Features

Coca Cola unveils new global brand campaign, Real Magic

October 1, 2021 admin 0

Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift [c]

Analysis & Features

What are the benefits of affordable SEO services?

August 9, 2021 admin 0

Search Engine Optimization is the core fuel of any company’s entire digital marketing strategy. In today’s world, digitization is a necessity, not a competitive advantage; therefore, the demand for SEO expert services has increased significantly. [c]

Analysis & Features

Visa embarks on global marketing campaign as part of brand evolution journey

July 23, 2021 admin 0

Inviting the world to ‘Meet Visa,‘ the global payments technology company has unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned [c]

CSR

MTN Group named most helpful private sector brand during pandemic

June 4, 2021 admin 0

MTN Group’s brand is growing from strength to strength, evidenced by its top rankings in two separate independent brand surveys released this week. MTN remains the ‘Most Admired African Brand’ in the Brand Africa 100: Africa’s [c]

Analysis & Features

Easy Steps to Follow If You Want to Attract More Traffic to Your Business

June 2, 2021 admin 0

Owning a business is great, you are your own boss and you get to call the shots! But it’s not all fun and games, especially in this day and age. Nowadays, anyone can start a [c]

Analysis & Features

Six effective content marketing ideas for business pros

March 6, 2021 admin 0

The Content Marketing Institute, an online resource, defines content marketing as ‘content marketing is an efficient digital marketing technique wherein valuable and relevant content is crafted for a targeted audience to derive profitable customer action.’ [c]

Analysis & Features

4 Ways To Improve Brand Visibility

February 26, 2021 admin 0

You shouldn’t start your own business if you don’t like being seen. As an entrepreneur, marketing is one of your most important jobs, and you have to always be marketing. Increasing your brand’s visibility is [c]

Analysis & Features

What to expect from SEO campaign?

February 22, 2021 admin 0

On the off chance that you’ve as of late began a Search engine optimization crusade, at that point you presumably have a thought of ​​what is probably going to occur, and how Website design enhancement [c]

Analysis & Features

Why brand integrity and authenticity should be your core digital strategy

September 12, 2020 admin 0

By Armand Mukenge In the digital space, the conversation about being authentic has been one-sided. Brands have had to affiliate themselves with the conversation of the day in order to maintain brand advocacy, at times for [c]

Analysis & Features

It doesn’t take a Rocket Scientist

August 25, 2020 admin 0

By Thapelo Manyathela It’s 2013 and I’m then working as a freelance sound engineer in my aunt’s backroom. At this poin,t I’ve recorded, mixed and mastered five projects that haven’t hit any major stores. This [c]

Analysis & Features

Up&Ap: Nakhulo Khaimia on her transition from agency to brand PR

June 5, 2020 admin 0

As a young girl, her career aspirations kept shifting from one area to another. Later on, her older sister would make her consider a career in communications, leading her to enroll in college to study [c]

News

Safaricom and Vodacom complete acquisition of M-PESA brand from Vodafone

April 7, 2020 admin 0

Vodacom and Safaricom have announced that they have completed the acquisition of the M-PESA brand, product development and support services from the Vodafone Group through a newly-created joint venture. The transaction, first announced in 2019, [c]

News

Mastercard seeks to reinvigorate brand identity via new song, ‘Merry Go Round’

January 10, 2020 admin 0

Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the [c]

Analysis & Features

Best tips to build a successful brand on social media

December 6, 2019 admin 0

The number of people using social media platforms grew from nearly 1 billion in 2010 to 3 billion in 2019 which is almost half of all people living on the planet. These incredible statistics prove [c]

BLOG

Mastercard drops name in redesigned logo unveiled in select markets

January 14, 2019 admin 0

Mastercard has announced that it is dropping its name from its logo in select markets globally. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across [c]

News in pictures:

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Reviews:

OPPO’s new Bluetooth audio chip delivers quality as good as a wired connectivity

Not just a game: Football is full of passion and inspiration

Samsung outlines strategy to deliver on promise of connected experience and more sustainable future

Samsung unveils new bespoke lineup for connected and customized kitchen experiences at CES 2023

Samsung to showcase innovations developed from its C-Lab Startups program at CES 2023

With Samsung Galaxy A04s, you’ve sleek design and long battery life

Samsung Electronics unveils Secret Santa list for the festive season

Enterprise users drive sales volumes of Samsung’s foldable smartphones

Y35 from vivo makes debut in Kenya’s mid-range device market

OPPO to reward brand fans in Kenya in new OPPO A77s promo

Galaxy Z Fold4: An alternative productivity device when away from your PC or tablet  

Y22, the latest budget smartphone from vivo, now on sale from Kshs 19,000

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Tech&PR

Joel Chacha, the GM and Chief Strategist at Tell-Em, named among judges for 2023 PRWeek Global Awards

Friends and advice greatly determine people’s purchase decisions. Not Influencers.

Ogilvy in deal with Savannah Labs to develop Web3.0 solutions for brands and marketers in Africa

Idea Hive taps Muruiki Murunge as MD as it expands operations into East Africa

Ogilvy PR picks Rahul Titus to head new Business Influence unit

Ogilvy Africa wins Statue at London International Awards, a first for a Kenya-based PR firm

East Africa PR Week set for Mombasa County, Kenya, in mid-November

Lesso Lessons, a Roto Tanks project, wins 3 prizes at Loeries Africa and Middle East Grand Prix

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Cybersecurity Bulletin:

Almost 50% of cryptocurrency users fear losing money due to volatility, and no longer use digital currencies

ChatGPT: The impact will be social, not technical

How ChatGPT will influence cybersecurity

Staff in Africa, Middle East, and Turkey fear that a cyberattack may disrupt robotised production for weeks

What cyber confrontation looked like in 2022

StrongPity APT group’s espionage campaign targets Android users with trojanized Telegram app

BlueNoroff, an APT actor, adopts new malware techniques under guise of VC funds as it renews attacks

Sophos ranks top in the Omdia Universe report for comprehensive XDR solutions

Despite being prone to cyberattacks, employees believe robots can control city transport and logistics

Five healthy digital habits for 2023 from Kaspersky

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Events Noticeboard:

Built for today and tomorrow, get ready for the best of Samsung Galaxy

Joel Chacha, the GM and Chief Strategist at Tell-Em, named among judges for 2023 PRWeek Global Awards

Friday January 20, 2023 is the entry deadline to pitch live at Africa Tech Summit Nairobi

Local African talent set to shine as CHAN 2022 kicks off on StarTimes

Full official trailer released as Single Kiasi S2 starts streaming on Showmax

Zanzibar forum to focus on alternative and sustainable investment options

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BLOG:

With Africa set to become next global tech hub, here’s what it could mean for industries across the board

Top 5 data privacy trends that will rule 2023

Epson partners with dry Fibre Technologies to create designer recycled clothes

ChatGPT: The impact will be social, not technical

Bold digital solutions needed to address health access challenges 

Africa’s fintech revolution offers insight into the possibilities for healthtech 

How ChatGPT will influence cybersecurity

How migrants are helping to improve education standards

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CSR:

With Africa set to become next global tech hub, here’s what it could mean for industries across the board

AVA to assemble BasiGo’s electric-powered buses for Nairobi PSV operators

mTek partners with Kyosk.app and Fin Africa to offer digital insurance services to over 100,000 retail outlets

AFEX names new management changes as it expands operations to Uganda

Kenya Association of Music Producers granted CMO license by KECOBO

LG rolls out color changing fridge with upto 190,000 possible color combinations

Almost 50% of cryptocurrency users fear losing money due to volatility, and no longer use digital currencies

Top 5 data privacy trends that will rule 2023

Epson partners with dry Fibre Technologies to create designer recycled clothes

Kenyan fintech Kyanda Africa among 11 startups picked for Cohort 3 of Africa Startup Initiative Program




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Videos:
IEBC – Verify your voter’s details:
https://youtu.be/99Wl5LWC1JE
Unboxing – The new #HUAWEInova9SE
https://www.youtube.com/watch?v=BaOpBFHYTGM
RISE Global Winners – 5 Kenyans among winners
Launch of ‘Women in Cyber’ mentorship program
https://youtu.be/-2cDYsHJG4s
Celestine Muli – Launch of MultiChoice’s 2022 Step-Up promo
https://youtu.be/vIEyc1ova64
Launch of latest Energy Saving LG InstaView refrigerators
https://youtu.be/UqI7uzecM8E
MicrosoftADC’s Game of Learners, 3rd season winner: Team Green Wavers
https://youtu.be/VXyqE_rLivc
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  • Equity, American Express revamp membership rewards redemption scheme for card holders 
    Equity American Express Card members earn Membership Rewards points when they spend on their Cards. Now, they can redeem their points through a newly revamped website with more redemption options. The Membership Rewards website, recently [c] Source
  • New solution to enable Zimbabwean farmers prove origin, health records of their cattle
    E-Livestock Global has launched a solution powered by Mastercard’s blockchain-based Provenance solution, which  enables Zimbabwean farmers to prove the origin and health records of their cattle, while reducing risks to buyers. A first in the [c] Source
  • Thee local startups benefit from IRA, Prudential innovation hub 
    Three local startups have each received Ksh 1.25 million in cash awards from an innovation hub steered by the Insurance Regulatory Authority (IRA) in collaboration with Prudential Life Assurance Kenya and other partners, to promote [c] Source
  • Pesapal granted authorisation as a Payment Service Provider by the Central Bank
    The Central Bank of Kenya has granted authorization to Pesapal Limited as a Payment Service Provider (PSP) to carry our Payment Gateway Services in compliance with the National Payment System (NPS) Act, 2011, NPS Regulations [c] Source
  • Huawei announces AppsUP contest for developers in Africa and Middle East
    Not all superheroes wear capes. Some sit behind a desk conjuring up ways in which they can use technology to make the World a better place. Whether it’s to improve health and education systems or [c] Source
  • Nokia G20 now available in Kenya from Kshs 19,000
    HMD Global has launched its latest mid-range smartphone in the Kenyan market – the Nokia G20. Two new series have been introduced to Nokia smartphones mid-range portfolio, the G-series and X-series. The new G-series boasts [c] Source
  • New cybersecurity attacks target diplomatic missions in Africa and Middle East 
    ESET, an IT security software vendor and service provider, has uncovered a new malware variant called Turian that is being spread by the Advanced Persistent Threat Group BackdoorDiplomacy that primarily targets Ministries of Foreign Affairs [c] Source
  • LG to open 5 new service outlets as part of new consumer strategy
    LG Electronics East Africa is set to launch 5 new service centers in Kenya as part of a regional strategy to enhance reach and support to customers using its products. The new service outlets will [c] Source
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Up&Ap:

Up&Ap: Winfred Njeri on how Zipline, Kisumu County deal will transform medical supplies delivery

October 30, 2022 0

Up&Ap: Lorraine Onduru on her PR journey and telling the Uber story

November 30, 2021 0

Up&Ap: Charles Bwanika on creating a borderless agribusiness space in Uganda

November 8, 2021 0

Up&Ap: Five female SES staffers doing remarkable work in space industry

October 8, 2021 0

Up&Ap: Frank Tamre on app development to forming tech and coding communities in Kenya

September 9, 2021 0
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