Idea Hive, a performance marketing agency, has made its launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients. Idea Hive [c]
By Sky Li With realme’s fourth “828 Fan Festival” coming up on August 28, 2022, we’d like to take a little moment to celebrate the past four years. It feels like just yesterday that we [c]
Your company name is one of the first things customers will learn about your business, so it’s important to choose a name that reflects the image you want to project. The right name can help [c]
Safaricom has unveiled a new brand campaign dubbed “Tuinuane” that is aimed at encouraging Kenyans to uplift one another In the spirit of “Tuinuane”, Safaricom intends to empower communities, give students easy and simple access [c]
If you’re a new business, you know all too well the challenges faced in building your brand in a very competitive marketplace. This is where HUAWEI Ads comes in, it offers advertisers access to a demographic not being [c]
Flutterwave has unveiled a significant re-brand and identity at Flutterwave 3.0, the technology firm’s virtual event held on Friday, 18 February 2022. Following the announcement of a $250 million Series D funding last week, Flutterwave [c]
By Mercy Ndegwa Tapping into creators is an extremely valuable tool for businesses, but you need to know how to authentically work together in order to reach the right people. The value of the creator [c]
By Muthoni Wachira Once again, we are at that stage in the year, for the second year running, where we look back and are grateful to have navigated through the challenges of a global pandemic. [c]
These days, if you want to stand out to an employer, you’ve got to have more to offer than a fancy resume listing off your skills and experience. With all of the available creative tools [c]
We’re all looking for the next step for our businesses right now. The pandemic hit everyone hard, regardless of what sector you work in, and we are all keeping a careful eye on our budgets. [c]
Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift [c]
Search Engine Optimization is the core fuel of any company’s entire digital marketing strategy. In today’s world, digitization is a necessity, not a competitive advantage; therefore, the demand for SEO expert services has increased significantly. [c]
Inviting the world to ‘Meet Visa,‘ the global payments technology company has unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned [c]
MTN Group’s brand is growing from strength to strength, evidenced by its top rankings in two separate independent brand surveys released this week. MTN remains the ‘Most Admired African Brand’ in the Brand Africa 100: Africa’s [c]
Owning a business is great, you are your own boss and you get to call the shots! But it’s not all fun and games, especially in this day and age. Nowadays, anyone can start a [c]
The Content Marketing Institute, an online resource, defines content marketing as ‘content marketing is an efficient digital marketing technique wherein valuable and relevant content is crafted for a targeted audience to derive profitable customer action.’ [c]
You shouldn’t start your own business if you don’t like being seen. As an entrepreneur, marketing is one of your most important jobs, and you have to always be marketing. Increasing your brand’s visibility is [c]
On the off chance that you’ve as of late began a Search engine optimization crusade, at that point you presumably have a thought of what is probably going to occur, and how Website design enhancement [c]
By Armand Mukenge In the digital space, the conversation about being authentic has been one-sided. Brands have had to affiliate themselves with the conversation of the day in order to maintain brand advocacy, at times for [c]
By Thapelo Manyathela It’s 2013 and I’m then working as a freelance sound engineer in my aunt’s backroom. At this poin,t I’ve recorded, mixed and mastered five projects that haven’t hit any major stores. This [c]
As a young girl, her career aspirations kept shifting from one area to another. Later on, her older sister would make her consider a career in communications, leading her to enroll in college to study [c]
Vodacom and Safaricom have announced that they have completed the acquisition of the M-PESA brand, product development and support services from the Vodafone Group through a newly-created joint venture. The transaction, first announced in 2019, [c]
Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the [c]
The number of people using social media platforms grew from nearly 1 billion in 2010 to 3 billion in 2019 which is almost half of all people living on the planet. These incredible statistics prove [c]
Mastercard has announced that it is dropping its name from its logo in select markets globally. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across [c]
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