Engaging in Environmental, Social and Corporate Governance (ESG) is increasingly gaining traction as companies move towards sustainability in order to protect the planet. There is an urgent need for public and private sectors to understand [c]
Over the last few years, a trend has emerged whereby most companies (and brands) now engage well known and popular personalities to act as their brand ambassadors or champions. Also known as Influencers, the individual [c]
Brand communications network, Ogilvy Africa, has announced a strategic partnership with Kenya-based blockchain company, Savannah Labs, to lead the way in developing Web3.0 (web3) solutions for brands and marketers in sub-Saharan Africa. A vision for [c]
A new survey on consumer perceptions and behaviours towards brands conducted by the Madrid-based global communications agency, MARCO, revealed a definite shift that will inform how companies and organisations engage with their target audiences. The [c]
By Ruth Ruigu One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also [c]
The entrepreneurship journey is rewarding yet challenging. Those who get it right establish iconic brands that rule the industry for years. A slight mistake will witness the death of your idea which could be accompanied [c]
Facebook has announced the launch of Reels Ads in 25 African countries that had the Reels feature on Instagram. Reel Ads will enable businesses on Instagram to reach greater audiences besides allowing people to discover [c]
Nigeria’s Minister of Information and Culture, Lai Mohammed has announced that Nigerian brands who shoot their commercials outside the country will from now have to pay N100,000 (about $260) each time it is aired on [c]
LG Electronics announces the availability of its popular webOS TV platform ecosystem to other TV brand partners, disrupting the status quo in an industry known for its proprietary operating systems across different manufacturers. LG is [c]
Electrical outlets are always best positioned close by so that you can just plugin when you need to use them. However, this isn’t always the case, and you won’t always find an electric outlet in [c]
Consumers’ shrinking wallets have sparked drastic shifts in spend, purchasing habits and routines as they try to cope with the harsh economic effects of COVID 19, a new report by marketing agency Scanad shows. Dubbed [c]
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