AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves [c]
AppsFlyer, the global attribution leader, has released new data that shows the trends that shaped the app market in Sub-Saharan Africa in 2020. Analysing over 48 billion installs in over 30,000 apps with a minimum [c]
So, you’ve gone and spoiled yourself by upgrading to the latest iPhone. There’s no doubt that you can’t wait to start playing with it, checking out all the new features, and just getting used to [c]
Equity Group’s fintech subsidiary Finserve has announced that mKey, its mobile banking platform which combines lifestyle, social and financial features, has so far processed 2.95 million transactions worth Kshs 1.2 billion in the 5 months [c]
The holiday season is behind us now. And we’re in the third week of January, a month which, depending on who you talk to, has between 31 to even 45 days, all because of tight [c]
The upgraded version of Ecobank’s mobile app has attracted 3 million new customers in just 6 months, taking the total number of users to 4 million. The app builds on the core functionality that saw [c]
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