Tag: GeoPoll | aptantech

The Best Mobile Betting Apps in Kenya

January 24, 2022 admin 0

Mobile betting has become a huge deal in Kenya, so we thought it would be nice to create a guide on the best betting apps you can use! If you have been looking for a [c]

Nigerians spend highest on betting, followed by Kenyans and South Africans

January 24, 2022 admin 0

By Frankline Kibuacha Betting, especially on mobile, is a widespread pastime (and sometimes a highly perceived income generator) among the youth in Africa. Over the years, GeoPoll has conducted surveys, both in-house and on behalf [c]

Samsung Electronics retains top position in annual Brand Africa rankings

June 18, 2021 admin 0

Samsung Electronics has proven its enduring popularity in Africa with the release of the latest Brand Africa 100 list. Samsung was ranked as Number One in the electronics/computer category and third Most Admired Brand in [c]

Kenyans report dizzying levels of earning declines in first quarter of 2021 – GeoPoll

May 22, 2021 admin 0

As services suspended for Kenya’s latest lockdown have resumed at speed, GeoPoll has unveiled its latest pan-African poll showing Kenyans are more worried than ever about the financial impact of Covid-19 and the accompanying restrictions. [c]

Kenya more damaged by COVID-19 second wave than other African nations

December 10, 2020 admin 0

Kenya is suffering more financial and emotional stress from the COVID-19 pandemic than other African nations, according to a survey by GeoPoll that found the country reporting the most widespread income cuts and distress of [c]

Influencers: How influential they actually are in pushing products in Kenya and Nigeria

August 14, 2020 admin 0

By Frankline Kibuacha The rise of the internet and the global digital revolution over the last decade has given rise to a modern way of marketing known as ‘influencer marketing’. An online influencer is an individual [c]

Over 75% of Africans surveyed saw drop in income due to Covid-19 – GeoPoll

July 16, 2020 admin 0

A five-nation survey by GeoPoll in sub-Saharan Africa has found that 60 per cent of those employed prior to the COVID-19 pandemic have not been able to work as a result of the outbreak, and [c]

Africans retreat into homes amidst food scarcity fears during Covid-19 outbreak – GeoPoll

April 20, 2020 admin 0

More than two-thirds of over 4,500 Africans reached by GeoPoll across 12 nations have reported they are self-quarantining to prevent the risks and spread of coronavirus (Covid-19). Yet, as Africans retreat into their homes, they [c]

Impact of Coronavirus on media consumption in Kenya

April 14, 2020 admin 0

By Akinyi Okulo The government received confirmation of the first case of COVID-19 in Kenya on Friday, March 13, 2020. The Kenyan government then issued guidelines for citizens on actions to be taken in order to [c]

GeoPoll report shows TV and radio audience trends in Kenya for late 2019

February 26, 2020 admin 0

GeoPoll has released select TV viewership data from Kenya for October through December of 2019. The report represents a small portion of the data collected daily by GeoPoll on trends in TV and radio audiences. [c]

Mobile phone apps for farmers in sub-Saharan Africa

November 20, 2019 admin 0

By Shannon McCrocklin Agricultural mobile phone applications have the potential to ignite a revolution in farming that will lower prices for consumers, as well as educate, motivate, and support farmers to increase production. In this post, we [c]

GeoPoll launches SMS API for clients in Africa, Asia and Middle East

July 19, 2019 admin 0

GeoPoll has announced the launch of its SMS API, which will allow companies to leverage the research firm’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has built a network of [c]

80% of Kenyans following AFCON, scores actively betting on the tournament – GeoPoll

July 5, 2019 admin 0

Mobile research firm GeoPoll has released a new report on the 2019 Africa Cup of Nations (AFCON) tournament which looks at awareness, interest, viewership plans, and betting plans across Kenya, Nigeria, Uganda, Ivory Coast, DRC, [c]

Pros and Cons of Interactive Voice Response (IVR) surveys

March 7, 2019 admin 0

By Shannon McCrocklin Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most appropriate mode for any given project is [c]

With low smartphone penetration, SMS surveys are still king in Africa

April 3, 2018 admin 0

By Njeri Wangari In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand the [c]

Coca-Cola, Tigo online adverts among the most recalled by Africa’s youth

November 28, 2017 admin 0

By Njeri Wangari The Youth demographic in Sub-Saharan Africa encounter digital advertisements more frequently on a daily basis than any other form of advertisement; Coca – Cola advertisements are the most memorable due to their creativity, [c]

Royal Media, Standard Media Group outlets dominate TV and radio ratings for Q2 2017

August 15, 2017 admin 0

GeoPoll has released Radio and TV audience stats for Quarter 2 2017 (April – June) in Kenya. The results, compiled using the GeoPoll Media Measurement service indicate that Royal Media Services (RMS) outlets – both radio [c]

GeoPoll conducts SMS survey to determine soil fertility management practices among Rwanda farmers

May 29, 2017 admin 0

By Njeri Wangari GeoPoll, in partnership with the International Food Policy Research Institute (IFPRI), conducted two rounds of SMS-based surveys to determine the drivers of integrated soil fertility management (ISFM) practices for Rwandan farmers. During [c]

Citizen Radio and TV leads in audience ratings for Q1 2017, followed by KTN

May 5, 2017 admin 0

GeoPoll has released its latest Media Measurement report with audience statistics for top TV and Radio stations for Quarter 1 2017 in Kenya, where the GeoPoll Media Measurement service is currently available. Radio Using the daily [c]

Here’s the latest Radio and TV ratings for Africa and Afghanistan from GeoPoll

May 1, 2017 admin 0

By Njeri Wangari The GeoPoll media measurement service launched in 2 more countries at the beginning of Quarter 1 2017. We are excited to announce that we now have overnight data on media rankings in [c]

News

Samsung is Africa’s most admired brand while DStv is top African media brand

March 3, 2017 admin 0

African Business magazine in partnership with Brand Africa, Brand Finance, GeoPoll and Kantar TNS have released the results of the Top 100 brands in Africa which rank Samsung as Africa’s most admired brand, taking the [c]

GeoPoll expands, launches Independent Media Measurement Service to Ethiopia

March 2, 2017 admin 0

GeoPoll has announced that the GeoPoll Media Measurement service has launched in Ethiopia, and is currently collecting daily data on TV, radio, and print audience measurement. GeoPoll is now the only daily and independent media measurement service in [c]