To mark this year’s Africa Day, Brand Africa released the 13th list of the most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African [c]
Mobile betting has become a huge deal in Kenya, so we thought it would be nice to create a guide on the best betting apps you can use! If you have been looking for a [c]
By Frankline Kibuacha Betting, especially on mobile, is a widespread pastime (and sometimes a highly perceived income generator) among the youth in Africa. Over the years, GeoPoll has conducted surveys, both in-house and on behalf [c]
Samsung Electronics has proven its enduring popularity in Africa with the release of the latest Brand Africa 100 list. Samsung was ranked as Number One in the electronics/computer category and third Most Admired Brand in [c]
As services suspended for Kenya’s latest lockdown have resumed at speed, GeoPoll has unveiled its latest pan-African poll showing Kenyans are more worried than ever about the financial impact of Covid-19 and the accompanying restrictions. [c]
Kenya is suffering more financial and emotional stress from the COVID-19 pandemic than other African nations, according to a survey by GeoPoll that found the country reporting the most widespread income cuts and distress of [c]
By Frankline Kibuacha The rise of the internet and the global digital revolution over the last decade has given rise to a modern way of marketing known as ‘influencer marketing’. An online influencer is an individual [c]
A five-nation survey by GeoPoll in sub-Saharan Africa has found that 60 per cent of those employed prior to the COVID-19 pandemic have not been able to work as a result of the outbreak, and [c]
More than two-thirds of over 4,500 Africans reached by GeoPoll across 12 nations have reported they are self-quarantining to prevent the risks and spread of coronavirus (Covid-19). Yet, as Africans retreat into their homes, they [c]
By Akinyi Okulo The government received confirmation of the first case of COVID-19 in Kenya on Friday, March 13, 2020. The Kenyan government then issued guidelines for citizens on actions to be taken in order to [c]
GeoPoll has released select TV viewership data from Kenya for October through December of 2019. The report represents a small portion of the data collected daily by GeoPoll on trends in TV and radio audiences. [c]
By Shannon McCrocklin Agricultural mobile phone applications have the potential to ignite a revolution in farming that will lower prices for consumers, as well as educate, motivate, and support farmers to increase production. In this post, we [c]
GeoPoll has announced the launch of its SMS API, which will allow companies to leverage the research firm’s wide SMS connectivity throughout emerging markets. Over the past 7 years, GeoPoll has built a network of [c]
Mobile research firm GeoPoll has released a new report on the 2019 Africa Cup of Nations (AFCON) tournament which looks at awareness, interest, viewership plans, and betting plans across Kenya, Nigeria, Uganda, Ivory Coast, DRC, [c]
By Shannon McCrocklin Modern technology has opened up opportunities for collecting survey data throughout the world. Today, there are multiple methods for conducting survey-based market research and the most appropriate mode for any given project is [c]
By Njeri Wangari In a vast continent such as Africa, data collection for research purposes has been a huge challenge not just for market research agencies but also for organisations who seek to better understand the [c]
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