GroupM, a WPP-Scangroup subsidiary, has released the second wave of Audience Origin data in Kenya, Tanzania, Uganda, Ethiopia, Ghana, Ivory Coast, Cameroon, and Nigeria. The data, which is locally focused, highlights unique consumer attitudes, preferences and behaviours [c]
GroupM SSA and WPP’s Choreograph have announced the expansion of proprietary Audience Origin data service into 12 markets in Africa, in response to a growing need from clients for better quality of data and insights [c]
Groupm sub-Saharan Africa has announced that in order to meet the needs of an expanding market, it has extended the Groupm Academy GradX program, established in South Africa in 2020, to Kenya and Nigeria with [c]
By Federico de Nardis As digital media has grown and become more sophisticated, enabling precise and behavioural communication with individuals, so has the complexity and the potential risk of harm to advertisers. Contextual brand safety [c]
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