Irvine Partners, a creative communications agency with an international footprint, has teamed up with marketing intelligence company Measurebyte to introduce a comprehensive communications maturity scorecard. This innovative tool is designed to empower businesses of all [c]
NTT DATA recently announced the appointment of Thembeka Ngugi as the company’s Head of Marketing & Demand Generation for NTT DATA Middle East and Africa. The move aims to continue the acceleration of business growth [c]
Salesforce, the leading AI CRM platform, announced the general availability of Unified Conversations for WhatsApp, which transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number. Instead of managing separate [c]
Social media is becoming a crucial component of every marketing plan for a company. Social media, with billions of active users on several platforms, provides unmatched opportunities to engage with your target audience, increase brand [c]
Any business that operates online must take into account just how competitive it can be. After all, you are often not only vying for attention with your direct competitors – businesses that operate in your [c]
ESET, a global vendor of cybersecurity solutions, has announced the establishment of its new Marketing, Communication, and Digital Business division, and also appointed Mária Trnková as Chief Marketing Officer. The strategic move, which took effect [c]
By Andrew Bourne Most businesses have a common goal of expansion. However, in this fiercely competitive business landscape, mere linear growth may no longer suffice. Instead, companies should strive for growth at scale to increase [c]
African digital payments company DPO Pay has announced the appointment of Isabella Marira as Group Head of Operations, and Daisy Shipwoni as Head of Marketing. In her new role, Isabella will be responsible for leading [c]
The training is part of a wider initiative aimed at equipping African fashion entrepreneurs with the skills and knowledge they need to succeed in today’s digital economy. It covers various topics, including the fundamentals of digital marketing and e-commerce, SEO, social media marketing campaigns, content strategies, online advertising, and more. [c]
Idea Hive, a performance marketing agency, has made its launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients. Idea Hive [c]
Absa Bank Kenya has announced the appointment of Carolyne Kendi to the position of Chief Marketing Officer (CMO), effective 15 December 2022. Kendi brings onboard a wealth of experience in the practice of marketing and [c]
There has been a lot of talk about marketing to Generation Z and their purchasing power. Even though it’s clear that companies need to talk to this group, marketers would be making a mistake if [c]
Smartphone brand OPPO has announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next [c]
A unique kind of trade for money exists in the multiverse. It is both the development of an universe and then a novel method of company promotion. An immersive digital environment called the metaverse emerges. [c]
The beauty industry is a massive and ever-growing industry that is worth billions of dollars. It is made up of companies that make and sell beauty products and services, and it employs millions of people [c]
If you have a small business, you need to get used to doing a lot of things yourself. Though you might have no background in marketing, you need to get up to speed with many [c]
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