Idea Hive, a performance marketing agency, has made its launch into the East African market in a bid to provide data-driven technology to create unique, insightful brand strategies and marketing campaigns for clients. Idea Hive [c]
Absa Bank Kenya has announced the appointment of Carolyne Kendi to the position of Chief Marketing Officer (CMO), effective 15 December 2022. Kendi brings onboard a wealth of experience in the practice of marketing and [c]
There has been a lot of talk about marketing to Generation Z and their purchasing power. Even though it’s clear that companies need to talk to this group, marketers would be making a mistake if [c]
Smartphone brand OPPO has announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next [c]
A unique kind of trade for money exists in the multiverse. It is both the development of an universe and then a novel method of company promotion. An immersive digital environment called the metaverse emerges. [c]
The beauty industry is a massive and ever-growing industry that is worth billions of dollars. It is made up of companies that make and sell beauty products and services, and it employs millions of people [c]
If you have a small business, you need to get used to doing a lot of things yourself. Though you might have no background in marketing, you need to get up to speed with many [c]
Many organisations are struggling to survive amid the pandemic and are hoping that their employees can ride out the storm with them. However, by focusing on the company’s performance, they may neglect the mental health [c]
By Emily Harrinson Many people in today’s digital age spend some time on Facebook chatting, shopping, or reading posts. Therefore, Facebook is a valuable platform for marketers looking to attract online audiences and expand their [c]
Whether your company innovates awesome products or provides amazing services. It’s not enough to get the business going. Yes! Sales are oxygen for your business and marketing is the air that generates sales. So, if [c]
Search Engine Optimization is the core fuel of any company’s entire digital marketing strategy. In today’s world, digitization is a necessity, not a competitive advantage; therefore, the demand for SEO expert services has increased significantly. [c]
What if I were to tell you there are tools available to increase your sales, that are both inexpensive, and are easy to implement. Is that something you might be interested in? In 2015, there [c]
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