The digital marketing landscape evolves at breakneck speed. What was once considered a best practice may now be outdated, and what was once a niche marketing strategy (like email marketing) may now be mainstream. For [c]
Ipsos Kenya has launched a media landscape survey that will help organizations keep pace with the changing consumer needs and habits. The Kenya Media Establishment Survey 2022, published in June examines the lifestyles, demographics, and [c]
Did you know that six out of ten bank customers prefer Mobile Banking? This is according to a survey by the Kenya Bankers Association released in February 2022. The survey also indicated that another two [c]
By Ashley Olson Onyango The start of the COVID-19 pandemic accelerated the shift in how people get access to information, services and conduct business. As governments in most countries implemented hard lockdowns to curb the [c]
With an ever-growing number of smartphone users, the development of mobile applications has become a booming industry. Today, there are millions of apps, helping users with almost every aspect of their everyday life – from [c]
For most online bookmakers and casinos, mobile gambling is quite significant. Unlike many years ago, most consumers now have access to a smartphone or tablet that allows them to place bets while on the go. [c]
Every day, our lives become a little bit more digitalized. Whether it is shopping, planning a trip, socializing, or learning a new craft or hobby, more and more sections of our lives have an online [c]
Bitcoin is indeed digital money or currency, but you need to store them in a bitcoin wallet. A bitcoin wallet is a digital wallet where you may store your bitcoins and use your public keys [c]
The online domain of sports may be a fairly new arrival to the continent of Africa when compared to the United States, the United Kingdom, and Asia. Making up for its shorter history with speedy [c]
Working your way around the digital marketing landscape in 2022 is not a simple matter. The power of SEO is recognized by virtually every company doing business in the digital environment, which means that the [c]
Mobile betting has become a huge deal in Kenya, so we thought it would be nice to create a guide on the best betting apps you can use! If you have been looking for a [c]
By Kandarp Bhatt Over the past decade, the number of mobile users has far surpassed desktop users, and the majority of the searches and purchase transactions are now happening on mobile devices. Consequently, it is [c]
As the world moved indoors two years ago, the online payment space flourished. These are the biggest developments in 2021, and a brief look ahead. This year, South Africans embraced e-commerce, mobile commerce and digital [c]
African mobile games development studio, Usiku Games has unveiled the first of its kind amateur football mobile game to promote outdoor physical activities and encourage sportsmanship among youths in East Africa. The mobile football game, [c]
Kaspersky researchers have disclosed the results of the global analysis of stalkerware programs – commercially available spyware often used for domestic abuse. According to their calculations, 507 users have found out they have stalkerware programs [c]
Out of the more than 206,000 mobile malware attacks blocked by Kaspersky solutions for the Middle East, Turkey and Africa (META) region in just 6-months measured, between January to June 2021, over 30,000 of these [c]
AppsFlyer, the marketing measurement and experience platform, has released the 2021 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in building a mobile-first experience that will drive [c]
A revolution in the world of virtual fitting rooms awaits us: a new version of the Goodstyle 2.0 application for Android and iOS users is coming to the international market. The problem of choosing clothes [c]
Cisco has unveiled its first Hybrid Work Index (HWI) based on millions of aggregated and anonymous customer datapoints. The Index, which will be updated quarterly, examines how people’s habits and technology interactions have permanently reshaped [c]
C-level executives, industry experts, policymakers and government officials at Huawei’s 2021 East Africa BFSI Summit to discuss the current challenges, business opportunities and identify solutions aimed at shaping the future of fintech. In attendance were [c]
Web designers play around with new design ideas and alternative approaches all the time. Sometimes these become popular, with many others taking the initial concept and developing it further. Other times, trends are gimmicky and [c]
Mobile games development company Usiku Games has developed a new game to help school-going children learn sign language and help them to communicate and connect with friends with hearing impairment. Dubbed Tizi Sign language, the [c]
Online sports betting has undergone a great rise over recent years. The majority of people, mainly youngsters, are gripped into sports and sports betting, now more than ever. All sports betting is rising but football [c]
TecXposition has launched the second edition of its annual Africa’s premier tech event. Taking place from November 11 – 12, 2021, the virtual event offers the opportunity to experience technology through a global lens, with local [c]
Opera has become the world’s first alternative browser optimized for Chromebooks. The Opera Browser brings many unique features previously unavailable on the Chrome OS platform, including a free, unlimited, no-log browser VPN, built-in messengers, ad [c]
A free training course, based on the Skill Cup mobile app and developed with the Kaspersky Security Awareness platform team, has been launched today to help parents and their kids better navigate cybersecurity and digital [c]
The mobile phone has evolved considerably into something more than a device for making phone calls and sending text messages. However, the sheer number of applications – Apple’s App Store and Google’s Play Store both [c]
From April 19, 2021, Showmax mobile subscribers in Kenya will pay Kshs 300 a month for access to the full Showmax catalogue on a single mobile device. This is a 20% reduction on the previous price point of Kshs 380. Speaking about the price [c]
Undoubtedly, Android is the most demanding operating system. It absorbs almost 85% of the market share, including 3.04 mobile apps in Google Play Store, including all daily use apps like calendars, browsers, notes apps, social [c]
The Central Bank of Kenya (CBK) has announced the resumption of charges for transactions above Kshs 100 effected through bank specific (in-house) mobile money wallets that are closely linked to the Savings and Credit Societies [c]
The African Telecommunications Union (ATU) in partnership with Ericsson has finalized the development of Spectrum recommendations for African countries paving way for the prospect of enhanced usage of mobile services, wireless connectivity and the effective [c]
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