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News Ticker
  • [ July 16, 2025 ] Accra, Ghana to host third Africa Money and & DeFi Summit West Africa summit in September CSR
  • [ July 16, 2025 ] Liquid IntelTechnologies and DropByDrop partner to drive smart water management in Kenya Analysis & Features
  • [ July 16, 2025 ] Visa and NSE launch strategic blueprint to transform retail investing in Kenya CSR
  • [ July 16, 2025 ] Tatu City and GIZ partner to train youth in the construction sector Analysis & Features
  • [ July 16, 2025 ] Octagon Africa unveils ‘Wakili Medicover’ as LSK president calls on advocates to prioritise their health Analysis & Features
  • [ July 16, 2025 ] Rwanda picks four film projects for support under Creative Grants Initiative 2024, with $417,600 in funding Analysis & Features
  • [ July 15, 2025 ] Scan or Scam: Kaspersky analysts warn of risks hidden behind QR codes Analysis & Features
  • [ July 15, 2025 ] Showmax Originals shine at 2025 Zanzibar International Film Festival CSR
  • [ July 15, 2025 ] 800 youth from Elgeyo Marakwet graduate from KCB Foundation’s 2Jiajiri programme CSR
  • [ July 15, 2025 ] GEN2 set to drive digital transformation in Africa through Project Portfolio Office’s PPM offering Analysis & Features
HomeProduct Market Fit (PMF)

Product Market Fit (PMF)

Analysis & Features

Startup success hinges on achieving Product-Market Fit and delivering on customer value

November 8, 2023 Staff Writer 0

Focus. It’s one of, if not the most, critical soft skills a startup founder needs to master. Without it, a founder and their team may be using limited resources and time on tasks or objectives [c]

News in pictures:

Reviews:

One UI: Samsung’s user interface designed to provide clean and friendly experience

OPPO Kenya launches the new A5 series, with models retailing from Kshs 22,000

Why you should upgrade to the Samsung Galaxy A Series today

From couch to coffee shop: The Samsung Galaxy Tab A9 as the ultimate work-from-anywhere device

Find N5: OPPO’s latest foldable smartphone now available in Kenya.

How wearables are powering a wellness awakening in Kenya

How Live Translation and language features are bridging global conversations

Why the Galaxy Tab A9 is ideal for your children during the school holidays

V50, the latest flagship smartphone from vivo, now on sale in Kenya for Kshs 70,000

Samsung Galaxy Watch7 crowned best Android smartwatch New York Times Wirecutter platform

Experience Samsung Galaxy with ‘Try Galaxy’, a groundbreaking web app to experience One UI

Samsung in partnership with Stanford Medicine to advance Sleep Apnea detection and beyond

Tech&PR

Inaugural AGPRW to host public relations experts from Africa and across the globe

Top universities compete in inaugural University PR Challenge to redefine future of PR in Kenya

AI-powered creativity and expression in mobile photography

Ogilvy Africa voted Advertising Agency of the Year at Africa Company of the Year Awards 2025

97% of agencies faced major creative campaign challenges – PMI survey

Report highlights perception deficit as key hindrance to growth and scalability for Africa-focused tech firms

Airtel picks Publicis Groupe as PR and marketing agency in 12 Africa markets after ending contract with Ogilvy Africa

Telling Africa’s story, one brand at a time

Most Read:

Solving the digital health divide in Africa via scaled-up public-private support

May 11, 2021 23

Tecno SPARK: Why this is the best phone selling for less than Kshs 10,000

September 5, 2017 10

The realme C12: The budget phone with a massive 6,000mAh battery

December 8, 2020 5

SILK smartphone – Here to stir up the patriot in Kenyans

January 26, 2016 3

ShareCABTM, a new taxi app, launched in Kenya, to charge drivers no commission

September 14, 2017 3

Cybersecurity Bulletin:

Scan or Scam: Kaspersky analysts warn of risks hidden behind QR codes

Complacency exposes Africa to cybercrime – ESET  

How cybercriminals exploit Gen Z’s trends, from FOMO to fast fashion

INTERPOL-led operation against global human trafficking detects 1,194 potential victims and arrests of 158 suspects

Sophos enhances Managed Risk with Internal Attack Surface Management

Kaspersky wins three SE Labs Security Awards

ClickFix fake error surges, spreading ransomware and other malware – ESET Threat Report

ChatGPT-mimicking cyberthreats surge by 115% in early 2025 with SMEs increasingly targeted – Kaspersky

West Africa emerging as potential regional hub for online scams with victims trafficked into criminality from over 60 countries – INTERPOL

Nearly half of companies opt to pay the ransom after attacks – Sophos

Up&Ap:

Up&Ap: Brian Abajah, the ‘Reckless’ star, on his latest role and advocacy for representation in film industry

July 3, 2025 0

Up&Ap: Ofentse Tsipa, the life coach extraordinaire, on landing starring role in The Mommy Club NBO

June 26, 2025 0

Up&Ap: Kenyan filmmaker Maurice Muendo on his debut feature film Bobo; the inspiration and overall experience

June 15, 2025 0

Up&Ap: Kenya’s Njerae steals the spotlight as Spotify EQUAL Africa Ambassador for June 2025

June 4, 2025 0

Up&Ap: Jackie Matubia shares her thoughts on joining The Mommy Club NBO

May 29, 2025 0

Register: Connected Banking Summit – Southern Africa

Events Noticeboard:

Accra, Ghana to host third Africa Money and & DeFi Summit West Africa summit in September

Investors urged to back high-impact projects in the Lake region

OPPO to launch the Reno14 series in Kenyan market next week

Maisha Magic Plus unveils a new drama-thriller, Qware

Inaugural AGPRW to host public relations experts from Africa and across the globe

Nairobi to host forum to mark International AI Appreciation Day

Daniel Nduva shines at Ruiru Sports Club, clinching inaugural PGK Equator Tour title

Up&Ap: Brian Abajah, the ‘Reckless’ star, on his latest role and advocacy for representation in film industry

BLOG:

5 ways Kenya’s Virtual Asset Service Providers Bill will transform crypto payments

From tractor tweets to crop status updates: How AI is cultivating the future of farming

Future-Ready Hospital Management System with AI and Smart Healthcare Tools

How IoT-driven smart data helps businesses stay ahead

Unlocking practicality and pleasure: How smart products transform homes in South Africa

10 misconceptions about insurance that could be costing you and how to fix them

Why gender-responsive climate action must start at the county level

How R&B took over Kenya’s soundwaves

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Videos:
VIDEO: Epson to provide advanced projectors at Cirque du Soleil’s new European show
AI Studio feature in OPPO Reno12 F (5G)
https://www.youtube.com/watch?v=8xngtpQICNk&t=15s
AI Eraser feature in OPPO Reno12 F (5G)
https://www.youtube.com/watch?v=Wv5FCcj8j6k&t=13s
Samsung allays safety fears about its TVs
https://www.youtube.com/watch?v=c5kYF6x8kHo
Epson EcoTank L6550 printer #EpsonEase #ExperienceEcoTank
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Unboxing – TECNO Phantom V Flip 5G
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Unboxing – #OPPOReno10series5G from OPPO Kenya
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Unboxing TECNO CAMON 20 Pro 4G
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  • Kwale United, Uhola Queens crowned inaugural SportPesa Tujiamini Cheza Dimba National Champions
  • Riding the wave: South Africa’s digital financial revolution
  • Unlocking convenience and security in the digital banking era
  • Equity, American Express revamp membership rewards redemption scheme for card holders 
  • New solution to enable Zimbabwean farmers prove origin, health records of their cattle
  • Thee local startups benefit from IRA, Prudential innovation hub 
  • Pesapal granted authorisation as a Payment Service Provider by the Central Bank
  • Huawei announces AppsUP contest for developers in Africa and Middle East
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CSR:

Accra, Ghana to host third Africa Money and & DeFi Summit West Africa summit in September

Liquid IntelTechnologies and DropByDrop partner to drive smart water management in Kenya

Visa and NSE launch strategic blueprint to transform retail investing in Kenya

Tatu City and GIZ partner to train youth in the construction sector

Octagon Africa unveils ‘Wakili Medicover’ as LSK president calls on advocates to prioritise their health

Rwanda picks four film projects for support under Creative Grants Initiative 2024, with $417,600 in funding

Scan or Scam: Kaspersky analysts warn of risks hidden behind QR codes

Showmax Originals shine at 2025 Zanzibar International Film Festival

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