Analysis & Features

2022 global smartphone shipments lowest since 2013 as Apple regains top slot as best selling brand

Global smartphone market declined by 18% YoY to reach 304 million units in fourth quarter of 2022. Apple replaced Samsung as the top smartphone player in fourth quarter of 2022, driven by launch of iPhone 14 series. The 2022 global shipments declined by 12% to 1.2 billion units, the lowest since 2013. Global smartphone revenue declined by 9% to $409 billion, the lowest since 2017. [c]