Analysis & Features

Samsung Electronics named top brand in global TV market by Omdia

By prioritizing its premium product lineup, Samsung has upheld its leadership in the TV industry for 17 years, exemplified best by its NEO QLED lineup. In 2022, Samsung sold 9.65 million units of QLED and NEO QLED TVs globally, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively on the global market. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%. [c]