Over the last few years, a trend has emerged whereby most companies (and brands) now engage well known and popular personalities to act as their brand ambassadors or champions. Also known as Influencers, the individual [c]
“Until the lions learn how to write, every story will glorify the hunter.” For most of its modern history, Africa’s stories have been twisted by colonial-era and Western-oriented narratives. Social media-based platform African Stream has [c]
Kaspersky researchers have uncovered a new campaign, spreading NullMixer – a malware stealing users’ credentials, address, credit card data, cryptocurrencies, and even Facebook and Amazon accounts. Trying to download cracked software from third-party sites, more [c]
By Edwin Macharia The World Health Organization (WHO) defines health as a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity.” There is no health without mental [c]
Ipsos Kenya has launched a media landscape survey that will help organizations keep pace with the changing consumer needs and habits. The Kenya Media Establishment Survey 2022, published in June examines the lifestyles, demographics, and [c]
The beauty industry is a massive and ever-growing industry that is worth billions of dollars. It is made up of companies that make and sell beauty products and services, and it employs millions of people [c]
By Andre Oentoro Video marketing has become one of the most popular marketing strategies in the past few years. In addition to content marketing, Video marketing is known to be an effective way to generate [c]
Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, and Female Fusion Network unveiled new research at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural [c]
We’re all looking for the next step for our businesses right now. The pandemic hit everyone hard, regardless of what sector you work in, and we are all keeping a careful eye on our budgets. [c]
By Jais Frank Lead generation is a crucial concept in the field of digital marketing. With the advancement of technology worldwide, the idea of digital marketing landed in bringing drastic changes in the business world. [c]
Most people would say that paranoia isn’t helpful in your day-to-day life. You’re hardly in a healthy headspace if you feel sure your neighbor is a CIA agent, and they’re spying on you. However, there [c]
So you’re bored and looking for something to do? No need to worry, this blog post will tell you all of the best places online where you can waste time. We will go through 12 [c]
If your content is the King, marketing is its Queen – And the Lady rules the house. They said it right to a large extent. Marketing plays a crucial role in fuelling the fire of [c]
The Content Marketing Institute, an online resource, defines content marketing as ‘content marketing is an efficient digital marketing technique wherein valuable and relevant content is crafted for a targeted audience to derive profitable customer action.’ [c]
Huawei Mobile Services has launched its latest version of HUAWEI AppGallery, featuring a new and enhanced way to discover content – for users in South Africa. The newest update empowers users to smoothly discover an [c]
By Ani Johnson As the world starts to recover from the unprecedented effects of Covid-19, every other small and large business organization is opting for substitute digital channels to upsell their services. With the advancement [c]
Parenting in a digital age can be quite a challenging thing. New social media are constantly emerging, attracting kids and leaving the parents out of the picture. They bring new dangers, which, however, can be [c]
A locally developed social media platform Chatpanda has been launched in the Kenya market. Chatpanda enables users to to stay in touch with their friends, family, and co-workers all the time. The platform, which also [c]
Currently, social media has come to permeate nearly all aspects of people’s daily lives, helping them to connect, share information and cultivate a globally-minded society. However, criminals have also discovered the power and global reach of [c]
By Frankline Kibuacha The rise of the internet and the global digital revolution over the last decade has given rise to a modern way of marketing known as ‘influencer marketing’. An online influencer is an individual [c]
As lockdown restrictions to maintain social distancing continue to shelter many citizens all over the world, boredom and agitation continue to become side effects of our cabin fever. Many content creators, curators, musicians, artists and [c]
What if I were to tell you there are tools available to increase your sales, that are both inexpensive, and are easy to implement. Is that something you might be interested in? In 2015, there [c]
The worldwide COVID-19 pandemic has forced families to spend their free time mostly at home. Staying at home usually also means spending much time using different Internet connected devices. For clear reasons, children’s growing online [c]
Nigeria’s digital financial services firm, Carbon has – in an effort to improve the experience of its customers – now launched Carbon Express, a keyboard extension that allows customers to access its services from within [c]
Thirty-eight percent (38%) of local consumers say they are happy for the government to monitor social media activity to keep its citizens safe, according to Kaspersky’s latest report, Social credits and security: Embracing the world [c]
Are you thinking of employing different marketing tools to make the most of your social media? Well, we all know social media is a great platform to attract your target audience, but to use it [c]
New Kaspersky research has found that consumers around the world want to take more action to protect and maintain control over their personal privacy. As revealed in the company’s latest report, Defending digital privacy: taking [c]
Social media allows people to connect remotely with friends, families, and coworkers, as well as express themselves and catch up on the latest news. The current events have highlighted the importance of social media as [c]
With many countries across the world implementing safety measures to curb the spread of COVID-19, Jiten Vyas, Regional Group COO at VFS Global (pictured) , the leading visa outsourcing and technology services specialist, shares important [c]
In current times, during the Coronavirus pandemic, people have to stay home with their families and kids. Staying at home usually also means spending lots of time using different gadgets, in particular spending time on [c]
By Akinyi Okulo The government received confirmation of the first case of COVID-19 in Kenya on Friday, March 13, 2020. The Kenyan government then issued guidelines for citizens on actions to be taken in order to [c]
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